DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
The underlying message is that the company’s Escape service lets you travel to any destination you want. DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. - Tuija Seipell
We're looking to hire super talented CGI artists, if that's you, get in contact.
Our story follows a group of Cool Hunters, evolved humans who used to live among regular humans, but as time passed, they infiltrated the global wired infrastructure system and live connected within the technology.
The Cool Hunters have adapted themselves to the challenges of the future. They are faster and more accurate at retrieving and distilling exorbitant amounts of information. As they become one with the machine, they access all and extract the essence of an idea, in mere seconds.
The Cool Hunters are connected to every one of us. They have access to all digital and analog structures. We see a glimpse of this in the first scene, as we watch a Cool Hunter looking through the machine and analyzing every detail of a young couple's life - the architecture and design of their home, their clothes, their possessions, nothing is lost on the Cool Hunters as they scan for nuggets of ideas. They live to share their findings.
Club MUSÉE is Madrid’s fresh take on what night clubs could be — a combination art gallery and night club, but both with a sharp, trendy edge.
Designed by creative director and designer Parolio of Madrid’s Parolio & Euphoria Lab the space provides a strong back-drop for powerful art.
At Club MUSÉE black glass and mirrors, bright-colored sculptural furniture and a three-meter-wide LED video screen create a visual challenge for the artists’ work that ranges from paintings to video art and other installations.
The work of upcoming photography and illustration talent is currently on display from photographer Robert Bartholot from Berlin, Paco Peregrín from Madrid and illustrator Glenn Hilario from New York.
The visual feast is supported by music mixed by Madrid’s hottest DJs who offer electronic, pop and house music.
Parolio’s strong sense of drama, theater and color work well at Club MUSÉE, and is evident in many of his other projects, including Pacha Madrid night club and Le Marquis restaurant and lounge. - Bill Tikos
Since Samsung’s well-promoted 3D TV projection on the historic Beurs van Berlage building in Amsterdam in May 2010, dozens of brands from Ralph Lauren to Mattel have dabbled in the 3D projection mapping concept. Unfortunately, many of them are not really investing in the creative which is why it all very quickly started to feel and look the same. They’ve gone down as boring and repetitive, just like the hundreds of flash mobs that had no real reason to exist. The fun and surprise factor lasts only for the first few times. The impression copycat attempts leave is boring, not creative, negative. An emotional connection with the brand is essential regardless of the medium. It is still always all about creativity, not the tools. Adidas France is succeeding here with their 3D experience.
The TCH Access Agency is busy taking it even further, planning events such as concerts, fashion shows, movies and circus performances with 3D. The technology is there, but it is the creativity that will evoke the wonder. - Bill Tikos.
Authenticity either is or isn't.
When a brand pretends to be something it is not, the result generally backfires. Like this beautiful Chrysler “Style” commercial that demonstrates that yes, Chrysler was synonymous with American style. The key word being WAS. Lesson: Even great advertising does not make uncool, cool.
Which leads us to think of bygone eras and authentic brands that are no more. Such as Benrus watches. Somehow the move to digital watches and colorful plastic timepieces took the seriousness out of watches. Is this good or bad? You decide for yourself but we are currently enamored with the 1940 Benrus Sky Chief. Real numbers, real hands, serious black or silver face, a real crown to wind it. Benrus Watch co. was founded in New York City in the 1920s by Benjamin Lazarus. Benrus was the official watch of the U.S. mail-carrying pilots of several cargo airlines. Known at its peak as the “Official Watch of Famous Airlines,” it was the official time piece of pilots at Delta, KLM, NWA and TWA. You can still find some of the authentic Sky Chiefs, and by forking out $2,400 or so, you may even be able to own one. - Bill Tikos
Luxury jewelry and giftware stores are waking up. They have been as traditionally stuffy as banks in their design, but their globe-trotting clientele is demanding an upgrade. Bored out of their minds, they want an edge, a spark, a something, to break up the monotony and to add some interest.
We've featured a few, including Octium in Kuwait,- Podium Paris and Solange Azagury-Partridge London and here is another to add to that list: The two-level Faraone jewelery boutique in Milan, on Via Montenapoleone, envisioned by architect Massimo Iosa Ghini. whose retail design work includes showrooms for Maserati and Ferrari.
At Faraone, his subdued, metallic setting for the items on display symbolizes the precious-metal setting of a ring or pendant that sets out the stones, engraving and minute details.
There is also a cool, retro factor, reminiscent of the mysterious estate jewelry areas in luxury department stores of the past. The soft nappa leather chairs and the tone-on-tone carpeting add to the feel of being inside a jewelry box. - Tuija Seipell.
This is how you market real estate and take advantage of social media. Draw attention like this fantastic video drew ours! It was created by Tronic Studio in New York, the same team that is busy putting on the finishing touches on the TCH TV video we will be showing here next week!
The real estate in question here is the 57-story luxury residence, 56 Leonard, in Tribeca, designed by the Pritzker-prize winning, Beijing Bird Nest-creating Swiss firm of Herzog & de Meuron. Tronic tapped into their architecture background to envision this video where the elements of each floor fall down from the Manhattan sky and land on the custom-designed sculpture by Anish Kapoor. Absolutely brilliant.- Bill Tikos
The era of chrome-and-billet choppers is drawing to a close. Even Harley-Davidson dealers are swapping the leather tassels for carbon fiber and murder-black paintjobs. In the UK, a south coast dealer called Shaw Speed and Custom is setting the pace, creating show bikes that win at the world’s top custom motorcycle shows—and beating the Americans at their own game.
In the build-up to the AMD World Championship held at Sturgis, the latest two bikes from SS&C are creating a stir. The ‘Nascafe’ is a low-slung, dragster-influenced machine created in association with the American watch manufacturer Bell & Ross. Embedded in the tank is a $4,000 BR 01 Carbon timepiece, a further touch of originality.
The XLST3 is another radical departure from the norm. Dirt-track tires and race plates give the bike a sporty look rarely seen on Harleys, and the stock suspension has been replaced by high-performance items more commonly seen on superbikes.
These are not the sort of motorcycles the Teutel family builds on American Chopper, and they’re all the better for it. Harley-Davidson is taking note too, with a new ‘Dark Custom’ range designed to attract younger, more style-conscious bikers. - Chris Hunter of Bike EXIF
National Geographic Channel have created a real-life version of the animated film Up — launching a house thousands of metres into the air using balloons.
A team of scientists, engineers, and two world-class balloon pilots successfully launched a 16' X 16' house 18' tall with 8' coloured weather balloons from a private airfield east of Los Angeles, and set a new world record for the largest balloon cluster flight ever attempted.
Using 300 helium-filled weather balloons, the lightweight building reached an altitude of more than 3000m and remained in the air for about an hour.
The filming of the event, from a private airstrip, will be part of a new National Geographic Channel series called How Hard Can it Be?, which will premiere in fall 2011.