You'd think that imaginative packaging would be the norm in the beer category but we all know it's not. For some reason, it seems that breweries, beer marketers and their design agencies run completely out of creativity and courage when it comes to store-level, street-level packaging. Boring. Boring. Boring.
Putting a black boombox graphic on a white beer box may not be such a creative stretch for the Australian beer brand Lovell's Lager - or their agency Landor associates, Sydney, but it sure stands out in a delightful way! We love the retro wink to bygone times when having your music with you meant lugging a massive boombox. There's something decidedly macho, too, about carrying this thing. And it got us talking - and we haven't even tasted the beer yet! - Bill Tikos
Bowling alleys are right up there with curling rinks on the list of the most unlikely milieus for anything chic. Yet, at The Spare Room, on the mezzanine level of the Hollywood Roosevelt Hotel, both bowling and the bowling oxfords custom-designed for the newly opened lounge by George Esquivel are now decidedly in.
Celebrities and notables are seen nightly at the venue, created by nightlife wizards Med Abrous and Marc Rose and cocktail king Aidan Demarest.
The design, by the Los Angeles-based design firm Studio Collective, combines vintage, custom-tailored and new to conjure up an atmosphere of by-gone affluence.
There is the gaming parlor vibe, with its two vintage bowling lanes and custom-made sets of dominoes. And there is the speakeasy cocktail lounge scene with its lavish use of velvet, dark leather, polished dark wood, bronze, cast-iron and hardwood floors. Together, they form The Spare Room that oozes civilized illegality and pays homage to the real goings-on at the storied hotel in the 1920s. Tuija Seipell
Some people dream of success, others make it happen. Of course, you can dream as much as you like but waiting for things to happen gets you nowhere. Get active and start making things happen.
Whatever journey your path takes you on, the most important thing is to have passion in what you do.
How many of you went to college, got your degree, and ended up doing something totally unrelated to your major? Studying it did not make you passionate about it. It wasn’t your path.
Education or even talent aren’t worth much without passion. So do the stuff that you love and you've always wanted to do because without it, you'll feel stuck and unfulfilled. If you work in a bank but your dream is to be a naturopath, then make those changes now. Make this year the turning point in your life. When you do what you love you will be rewarded — it will just flow naturally.
Look at those around you who just make things happen. They have a clear goal in mind and they know where they want to go. They don't always have a plan but they have the passion and the tenacity to make it work, and they achieve their goals as the end result.
Trust us when we tell you this. If something important to you, you WILL find a way. If it isn't, you'll find an excuse. It’s that simple. Find your way. Make it work, whatever it takes. Are you 10 kilos heavier than you should be? It is simple: Commit, go to that gym every day, no excuses, and train until you lose those 10 kilos. When you accomplish this, you'll have the confidence to do more. Set a goal and make it happen.
Want to stop smoking? Stop making excuses, take control of your circumstances before they take control of you.
Success isn't just about what you accomplish in your life, it's about what you inspire others to do and when you do accomplish something as simple as quitting smoking or losing weight, you'll inspire others to do the same. Anyone can change the world, and everybody should try. And it all starts with your own life.
Stop waiting for the perfect time to do what you want to do. Do it now.
Life begins at the end of your comfort zone, so get used to being uncomfortable. It won’t kill you. Do you need a sign? Here it is: - Bill Tikos
DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
The underlying message is that the company’s Escape service lets you travel to any destination you want. DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. - Tuija Seipell
We're looking to hire super talented CGI artists, if that's you, get in contact.
Our story follows a group of Cool Hunters, evolved humans who used to live among regular humans, but as time passed, they infiltrated the global wired infrastructure system and live connected within the technology.
The Cool Hunters have adapted themselves to the challenges of the future. They are faster and more accurate at retrieving and distilling exorbitant amounts of information. As they become one with the machine, they access all and extract the essence of an idea, in mere seconds.
The Cool Hunters are connected to every one of us. They have access to all digital and analog structures. We see a glimpse of this in the first scene, as we watch a Cool Hunter looking through the machine and analyzing every detail of a young couple's life - the architecture and design of their home, their clothes, their possessions, nothing is lost on the Cool Hunters as they scan for nuggets of ideas. They live to share their findings.
Club MUSÉE is Madrid’s fresh take on what night clubs could be — a combination art gallery and night club, but both with a sharp, trendy edge.
Designed by creative director and designer Parolio of Madrid’s Parolio & Euphoria Lab the space provides a strong back-drop for powerful art.
At Club MUSÉE black glass and mirrors, bright-colored sculptural furniture and a three-meter-wide LED video screen create a visual challenge for the artists’ work that ranges from paintings to video art and other installations.
The work of upcoming photography and illustration talent is currently on display from photographer Robert Bartholot from Berlin, Paco Peregrín from Madrid and illustrator Glenn Hilario from New York.
The visual feast is supported by music mixed by Madrid’s hottest DJs who offer electronic, pop and house music.
Parolio’s strong sense of drama, theater and color work well at Club MUSÉE, and is evident in many of his other projects, including Pacha Madrid night club and Le Marquis restaurant and lounge. - Bill Tikos
Since Samsung’s well-promoted 3D TV projection on the historic Beurs van Berlage building in Amsterdam in May 2010, dozens of brands from Ralph Lauren to Mattel have dabbled in the 3D projection mapping concept. Unfortunately, many of them are not really investing in the creative which is why it all very quickly started to feel and look the same. They’ve gone down as boring and repetitive, just like the hundreds of flash mobs that had no real reason to exist. The fun and surprise factor lasts only for the first few times. The impression copycat attempts leave is boring, not creative, negative. An emotional connection with the brand is essential regardless of the medium. It is still always all about creativity, not the tools. Adidas France is succeeding here with their 3D experience.
The TCH Access Agency is busy taking it even further, planning events such as concerts, fashion shows, movies and circus performances with 3D. The technology is there, but it is the creativity that will evoke the wonder. - Bill Tikos.
Authenticity either is or isn't.
When a brand pretends to be something it is not, the result generally backfires. Like this beautiful Chrysler “Style” commercial that demonstrates that yes, Chrysler was synonymous with American style. The key word being WAS. Lesson: Even great advertising does not make uncool, cool.
Which leads us to think of bygone eras and authentic brands that are no more. Such as Benrus watches. Somehow the move to digital watches and colorful plastic timepieces took the seriousness out of watches. Is this good or bad? You decide for yourself but we are currently enamored with the 1940 Benrus Sky Chief. Real numbers, real hands, serious black or silver face, a real crown to wind it. Benrus Watch co. was founded in New York City in the 1920s by Benjamin Lazarus. Benrus was the official watch of the U.S. mail-carrying pilots of several cargo airlines. Known at its peak as the “Official Watch of Famous Airlines,” it was the official time piece of pilots at Delta, KLM, NWA and TWA. You can still find some of the authentic Sky Chiefs, and by forking out $2,400 or so, you may even be able to own one. - Bill Tikos
Luxury jewelry and giftware stores are waking up. They have been as traditionally stuffy as banks in their design, but their globe-trotting clientele is demanding an upgrade. Bored out of their minds, they want an edge, a spark, a something, to break up the monotony and to add some interest.
We've featured a few, including Octium in Kuwait,- Podium Paris and Solange Azagury-Partridge London and here is another to add to that list: The two-level Faraone jewelery boutique in Milan, on Via Montenapoleone, envisioned by architect Massimo Iosa Ghini. whose retail design work includes showrooms for Maserati and Ferrari.
At Faraone, his subdued, metallic setting for the items on display symbolizes the precious-metal setting of a ring or pendant that sets out the stones, engraving and minute details.
There is also a cool, retro factor, reminiscent of the mysterious estate jewelry areas in luxury department stores of the past. The soft nappa leather chairs and the tone-on-tone carpeting add to the feel of being inside a jewelry box. - Tuija Seipell.