In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry!
And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event.
Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car.
To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile.
With its bright colors and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility.
McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.
See also McFancy
Our favorite Holly Fulton dress so far is this "mummified" dress that's a perfect fit for Cleopatra, too. A special sculptural and graphic magic is going on in the London designer's first solo collection of Autumn/Winter 2010. Fulton's first two collections, with Fashion East, featured similar, strong lines, and Art Deco, Mackintosh and cinema-inspired pieces adorned with metal and Swarovski crystals. Fulton is a designer we will be hearing more about in the years to come. So far in 2010, she's won the Elle Style Award for New Designer, and the Young Designer of the Year Award at the Scottish Fashion Awards. - Tuija Seipell. via Fashion 156
We were delighted when AT& T contacted us and asked if they could use TCH as part of their commercial for BlackBerry Torch. We said yes because we know how effective an appearance on TCH can be for a product or service – just like the story of the handbag in the AT& T ad which we featured a few years ago.
We have seen it happen dozens of times. TCH connects directly and immediately with a global audience and the outcome can be spectacular. We love it! Read some of the success stories here
We would not have dreaded back-to-school if our school had looked like this! In fact, most of us would be happy if our office looked like this! Interestingly, more and more schools are starting to look like appealing places of work, while creative offices often look like play rooms. Is there some strange psychological explanation to this, or is it just that we are willing to break the perceived rules a bit and rethink what a school or place of work should look like? Design thinking in action?
This cool school is located in Cheseaux, north of Lausanne, Switzerland. The project by Lausanne-based Graeme Mann & Patricia Capua Mann has appeared in the media since its completion two years ago, but it deserves to be viewed again. We love the incredibly clean lines, minimalist use of materials and especially the light. The old thinking probably suspected that if classrooms had large windows and views to anything even slightly pleasing, kids would not pay attention to the teacher. They were right of course, but that had more to do with boring teaching methods than views. - Tuija Seipell
One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. Clubman’s split-folding back seats can be lowered to increase the cargo space to 32.8 cubic feet that will accommodate not just basic luggage but even a snowboard or baby stroller.
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk. Many well-known brands and agencies support ad schools, most likely looking for indications of the next Alex Bogusky. - Tuija Seipell.
I am a very stylish video clip. It's Bros meets Robert Palmer meets Tom Ford.
Are you obsessed with the right things? ask the new print ads of Breast Cancer Foundation of Singapore. But it is not the words but the images used in these ads that draw attention and require a double take. Using Kryolan body paint and Daler Rowney Expression angled brushes and sponges, illustrator Andy Yang Soo painted a model's body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women should focus on health and have their breasts checked rather than obsess about their big butts, pimples and bad hair days.
The visuals were created at Republic Studios. The agency in charge was DDB Worldwide, Singapore. Bill Tikos
What springs to mind when you think of actors making music? Likely you’re confronted with horrific images of Russell Crowe and Keanu Reeves belting out their ‘hits’ in earnest, followed by the faint smell of bad ideas. But there are exceptions to the rule. Jason Schwartzman has impressed over two Coconut Records, uh, records, as has indie pinup Zooey Deschanel as half of She & Him. Well, now you can add to that list Donald Glover.
As well as being a writer on 30 Rock and starring in fellow NBC sitcom Community, Glover’s also been exploring his other creative outlets under the moniker Childish Gambino, releasing his latest album Culdesac for free online last month.
Yet unlike fellow network TV funnymen like Andy Samberg and his Lonely Island crew, Glover’s turn on Culdesac is completely straight-laced and serious, and all the more entertaining for it. Although it isn’t a great surprise, this dude can rap, throwing out tight-wound verses that have enough bravado and charisma to make any rapper jealous, particularly on tracks like Hero or the grandstanding swagger-fest Let Me Dope You. Elsewhere, something like Put It In My Video races along with frantic beats and These Girls is a sombre crooner’s jam.
It’s a twisted hip-hop fantasy made real with the effortless cool of guys like Wale and Pharrell, mixed with a bit of Eddie Murphy’s forays into music. And it’s all good. - Dave Ruby Howe
Not everyone is lucky to work in a cool and inspiring office, and even those who are, can become stuck in an uncreative rut, or disturbed by loud coworkers, boring music, smells of someone’s lunch, outside noise. And those who work at home have all of the distractions — and attractions — of home to lure mind and body away from productive work. No wonder coffee shops around the world look more like offices than many offices. People sitting at their computers, talking on their phones, conducting business with coffee and muffins nearby. Yet anyone who’s done the coffee-shop-as-office thing knows that it is not without problems either. Too many people, loud conversation, screaming kids, familiar faces, bad wifi, no plugs, uncomfortable chairs, line-ups for coffee, managers wanting you to leave.
Luckily, creative people have started to think up solutions to meet the very clear need of cool working spaces for mobile workers. Urban Station in Buenos Aires, Argentina, has taken the best of both office and coffee shop and wrapped it all up in a funky urban space.
Urban Station is appropriately located at Malabia and El Salvador Streets in Buenos Aires’s hip Palermo Soho where fashion, design and art mix with the densest concentration of bars and restaurants in the city. You sit at one of the wide tables, pay by the hour and benefit from the calm atmosphere and comforts of an office with plugs and locks for your computer and super-fast wifi. The coffee shop part comes in the form of unlimited coffee, tea, mineral water, fruit, croissants and cookies, all part of the fee.
In addition, the large and airy Urban Station offers art and business magazines and books to read, comfortable armchairs for lounging and casual meetings, fully equipped meeting rooms, printers, fax and scanners, plus lockers for your gear. If you get bored, or need to dash out for a moment, they even offer a few bikes at the door for you to borrow. It feels like office, coffee shop AND home. More of this, please! - Bill Tikos
Address: El Salvador 4588 Palermo Soho.
A skillfully created illusion of scale and mass allows this large residence and office settle in its stark environment on the Swiss banks of Lake Geneva, off the Route de Lausanne.
Cape Town, South Africa-based SAOTA -- Stefan Antoni Olmesdahl Truen Architects designed this residence for a prestigious African client. The interior was created by SAOTA’s interior design and decor division, Antoni Associates. The project was completed in January 2010.
The demanding triangular, sloping site inspired a stunning design. The dramatic main house features rounded cubes and triangular masses that form an L-shaped living space. The impressive compound’s two buildings are linked underground by a spa, sauna, pool, garages, office and cinema. Jerusalem marble on all floors ties together the interior spaces while feature walls of marble, stainless steel and glass characterize specific rooms.
The sweeping and expansive interiors open up to a variety of outdoor spaces. Intimate and grand exist in harmony as both the interior and exterior exude calm and cool. There’s a sense of luxurious leisure and a connection between inside and outside that is part of the Afro-European aesthetic SAOTA understands so well.
SAOTA is a well-established architectural partnership of South African architects Stefan Antoni, Philip Olmesdahl and Greg Truen. Their international and local projects are characterized by understated luxury and airy clarity.
The company’s interior design arm, Antoni Associates, is led by Mark Rielly and Vanessa Weissenstein, and associates Ashleigh Gilmore and Jon Case. Antoni Associates creates exclusive interiors in South Africa and internationally in cities such as Paris, Moscow, London and Geneva. - Tuija Seipell