








Marcio Kogan’s Panama House is a residence designed for art. Located in São Paulo, Brazil, the house makes a powerful but subdued statement in its low, open, elongated elegance — a hallmark of Kogan’s architecture.

In the past few years, the award-winning, Brazilian-born architect’s Studio MK27 has produced a steady stream of low-rise, boxy work – all with an uncanny intimacy, yet without any of the usual stuffy treatments that supposedly create intimacy.

At the Panama House, there are no cozy nooks, no soft furnishings, no homey touches. And yet, there is a feeling of comfort and livability in this art-gallery-of-a-house that makes you want to move in tomorrow.

All levels of the three-storey house — including the bedrooms, office, gardens and patio — are used to display the owner’s substantial collection of predominantly modern Brazilian art and sculpture.

An uninterrupted connection between inside and out makes the entire space seem unlimited, translucent, as if without walls, although the structure is essentially a wooden box inside a C-shaped concrete cask made of cement slabs and a wall.

The sliding vertical wood lathes that form the brise soleils for each room’s facade, are also an important part of establishing the prevailing openness. The brise soleils also provide comfort and privacy, and enable the control of the artworks’ exposure to direct sun.

Most beautifully, they also create the soft play of light that matches the overall linear shapes — created by creases in window treatments, the floor boards, the rows of pillows on long sofas, the stone work outside — continuing the elongated language of the entire building.

The São Paulo-born architect Marcio Kogan graduated from Mackenzie University in 1976 and created films until the age of 30. His considerable talents of creating drama, understanding a setting and leading the eye are certainly evident in the award-winning Panama House. - Tuija Seipell









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We are excited to announce that our first offline event, TreeLife by TCH, will be unveiled in a major city in 2013.
This event will showcase innovative and creative sustainable architecture, and illustrate that green can co-exist with urban city life.
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The world's first major public exhibition of 'green design' treehouses, TreeLife will bring the biggest names in international architecture, design and art into the one public place for the first time, showcasing cutting edge green and sustainable design.

Life in the trees
Treehouses have become creative eco-statements in the design world. They allow people to literally be "in" nature and peace above the stressful street level of life. The Cool Hunter will invite top local and international architects, artists and designers to design for the event a modern treehouse, created from sustainable and recycled materials

Global program of events:
To celebrate the incredible temporary environment created by TreeLife, the exhibition will host a program of events that will vary from city to city.
Art-life: Green-themed, organic art installations placed around treehouses including topiary.


Silent Cinema: Public, open-air "silent" movie screenings using wireless, sound-proof headphones.

Free bikes at each satellite venue for people to move from site to site in an eco-friendly manner

Hi-Tea: Refresh in the TreeLife High Tea Room

The Green Room: An off-site sister hospitality venue

Sleep overnight in a treehouse: The ultimate tree house experience.

Illuminating TreeLife at night: LED installations and nightly LIGHT SHOW

Rollerdisco: A 70s "rollerskate" rink.

Eco-stage: Artists will perform amongst the installations on the green-powered Eco-Stage

The Ecotarium: A showcase of green technology.

Graphic Art exhibition: 100 TreeLife posters designed by 100 of the world's top graphic illustrators

For sponsorship enquiries, contact here
