While the airline industry remains fiercely competitive through price wars, company's real ammunition should be found in the point of difference offered in their inflight experience. Oddly however this leverage is never taken advantage to its full potential as in-flight-experiences rarely stray away from offering a stock-standard service to their customers.
An airplane is of course transportation, and not a hotel, spa or restaurant, but we have been waiting for a long time for the first airline that is willing to embark on true differentiation. Taking cues from cool architecture, leading-edge design and the vibes we see ahead of, and outside of, trends, The Coolhunter is now working on creating truly cool airline experiences, giving premium-class passengers a real reason to select one airline over another.
Bred from the very culture that has made The Cool Hunter an international success, TCH is offering its insight in the world of trend forecasting to the airline industry to create a truly unique and progressive in-flight experience. The Cool Hunter will curate the design, aesthetics and functionality across on-board entertainment, furnishings and decor right through to re-inventing on-board shopping, all with the signature style that has placed The Cool Hunter in the forefront of style.
Airline Marketing Managers should contact [email protected] for more details.
Here at the industry arm of TCH, our agency Access collaborates with some of the world's best companies to help them stand out from their competitors. We specialize in developing ideas to help brands move into the new, niche Cool Age.
We also develop ideas to take TCH into the offline space, starting with TreeLife and now our Pop-Up skate park.
This innovative concept sees art, design and extreme sports collide creatively in an awe-inspiring, customized skate park entirely unique in the skating world. Using pop-culture icons and the latest trends, the Pop-Up Skate Park by TCH creates ultra-cool skating environments, designed to garner the ultimate media exposure through their incredible appeal and popularity.
Currently, we are creating two Pop-Up Skate Park themes – Transformers and Space Invaders — both ideal promotional media for high-energy brands that want to attract serious attention.
For Transformers Skate Park, we commissioned Christiann Klaassen and his amazing team from Rockhunter in London to visualize the recreational and promotional space where design, technology and skate culture meet with a cool Skate Park.
This is a fully customizable skating environment, designed for each specific location’s surroundings, and incorporating a range of innovative ramps, bowls, half-pipes and landings.
Two oversized Autobot Transformer robots, impressively positioned at either end of the skate park, signify guardianship of the ramp and those who use it, echoing seamlessly the Transformers film concept of robots protecting humans.
En all-encompassing landscape of illumination and light-projected designs enhance the skating environment. There is also the option of showcasing a range of rotating art works to further emphasize this hyper- real environment.
Space Invaders, in turn, are arguably the biggest pop-cultural icons of the 80s! The original characters that introduced the world to the realm of video gaming through their pixilated aesthetics, enjoy the unique advantage of multi-generational appeal. Globally, from children of the 80s through to Generation Y, the public has recognized and appreciated these characters for their cool simplicity.
The Cool Hunter is taking these alien invaders and super-sizing them for their unique skate park. A pair of larger-than-life Space Invader characters frame the two ends of the skating environment. Made from translucent Perspex, these illuminated figures create the visual masthead for the Skate Invaders Park.
The skating surface itself reflects the playing environment of the original 80s game. This design comprises of illuminated alien ships, fighter units and laser beams as seen in the games architecture.
The entire Skate Invaders environment will be visually enticing and provide innovative user functionality for Skate Invaders. Skate Invaders has been rendered by Per Krogsgaard and Jason Idris Alami from What!
If your brand is ready to launch a Pop-Up Skate Park by THC in your city, get in touch.
Mini Cooper by TCH is also another project we'll soon announce online.
How can TCH work with your brand on innovation and creating new brand experiences worth talking about? - get in contact with Access Agency.
San Francisco duo Girls are masters of simplicity. From their love of stripped back and fuzzed-out garage rock tunes to their deliberately direct album title (it’s literally just called Album) Girls keep everything simple and immediate, and it really works for them.
On Album, the duo of Chris Owens and Chet White traverse through a set of sun drenched San Fran tales, from top-down roadtrips, to hazy trip-outs and wistful bust ups. While that might come off as a bit scattered, Album never feels ill-considered, and really Girls are just in a rush to move onto their next creative spark, never fussing over their production credentials or instrumentation.
As it stands, Album is pretty much perfectly of the moment. Whether you’re in the Southern Hemisphere and starting to head into the warmer months or you’re in Northern Hemisphere and are already feeling nostalgic for the fading summer moments, this is for you. – Dave Ruby Howe
1948 is Nike’s creative playground-retail store in the old brick railway arches of Shoreditch, London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and assorted fun.
The installation created by Finland-born illustrator/artist/designer Kustaa Saksi is all about the historical fun journey of the Nike running shoe. Typical for the currently Amsterdam-based Saksi, the sprawling scene has a pop-art, retro feel that fits Nike’s history as a brand. Saksi’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way.
Saksi’s last name translates as “scissor,” or it could also be “Saxon,” depending on your preference. He is proficient in many media, including print, sculpture and now also more frequently 3D. Saksi has also designed massive building wraps, and even clothing and wallpaper. His book, Offpiste (2008), is a visual feast of his recent work. In addition to Nike, Saksi’s client list includes Comme des Garçons, Citroen, Diesel, Issey Miyake, Lacoste, Levi's, New York Times, Mercedes Benz, MTV, Playboy and Wallpaper. - Tuija Seipell
Is creativity a genetic likelihood? Look at Paul and Stella McCartney, Ronald & Sophie Dahl, Rosa and Margherita Missoni. In Lucila Lotti’s case, genetics definitely played a part in her creative upbringing. Her father, Jorge Lotti began his tailoring shop in Buenos Aires in 1920 and grew the business to become a major presence in the South American garment industry until the 90’s, when it closed. Lucila, the youngest of the family grew up amongst this love of detail, fine fabrics and quality craftsmanship.
Lucila began her own business focusing on shoes made from patent leather, suede, satin and vinyl in homage to her mother who always wore heels and lipstick when leaving the home. Opening her own boutique in the creative, bohemian hub of Palermo in Buenos Aires, Lucila is amongst fine company. Given this sense of history and creative disposition, it is no surprise that Lucila’s debut collection came to the attention of Patricia Field and Sex & The City. Her bright, bold shapes and ability to mix colour and silhouette in a brave, fashionable style will no doubt continue to inspire more international press. – Kate Vandermeer
Tobias Rehberger won the best artist Golden Lion this summer at the 53rd International Art Exhibition of the Venice Biennale. This year’s Exhibition is titled Making Worlds (Fare Mondi).Rehberger won the prize for the cafeteria of the Palazzo delle Exposizioni della Biennale, formerly known as the Italian Pavilion. The cafeteria is open to the public at least till the end of the Biennale Art Exhibition (November 22).
Rehberger calls his cafeteria “Was du liebst, bringt dich auch zum Weinen” (Whatever you love, will bring you to wines). It is a crazy, retro-inspired space, juxtaposed with a jumble of forms and colors with black and white as the combining theme. He collaborated with the Finnish furniture house Artek that created custom furniture for the space.
The Art Exhibition is part of the venerable Venice Biennale, established in 1895. The Biennale promotes new artistic trends and organizes events, including the International Film Festival, the International Art Exhibition, the International Architecture Exhibition, the Festival of Contemporary Music, the Theatre Festival and the Festival of Contemporary Dance. - Tuija Seipell
Nearly 25 years ago, the world tuned into Melbourne for the ultimate in sporting events, the Olympic Games. Even long before that, Aussies were renowned as being among the world’s greatest sport fans. From grand-slam tennis to cricket’s oldest and greatest rivalry between Australia and England, Ozzie sports are part of its culture.
Opening in 2010, the Melbourne Rectangular Stadium, designed by COX Architects with engineering assistance from Arup, and from Norman Disney & Young — is a $200-million boutique rugby and soccer stadium with a capacity of 31,000.
Pride in sporting venues is also part of the very culture that supports sports so proactively. To stand on the same level as the Bird’s Nest, the Water Cube, Wimbledon, Coliseum and all sports architecture icons, new and old, great sporting venues support and enhance the cities in which they stand.
Melbourne expects its new Rectangular Stadium to not only contribute to the city’s sporting life, but also to be a focal point of the city’s Olympic Sports Park and Entertainment Precinct — only a short walk from the city center.
Fractured architecture is slowly becoming synonymous with 21st-century architecture in Melbourne. From the honeycomb concrete façade of Federation Square, to the steel tubing we recently wrote about on the city’s new recital centre, the bio-frame roof of the Rectangular Stadium already looks like it belongs. The roof will be covered with thousands of LED lights that can shine in many colors. They will be programmed to follow patterns that mimic the crowd’s energy during a match — soccer with Victory or rugby with Storm — or any other game or event. - Andrew J Wiener
From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. - Tuija Seipell
Our world is full of noise, coming from every angle. Consumers have seen it all before, creating an unprecdented challenge to marketers.
It’s not enough just to be noticed. To rise above the clutter brands need to be extraordinary in every way. Extraordinary is the new ordinary; a mandatory requirement in a globaiised world where consumers are savvier, better educated and more connected than ever before.
Over the last five years The Cool Hunter has sought out the extraordinary and these finds have been a source of inspiration for hundreds of thousands of readers. But what you see on the site is only the tip of the proverbial iceberg as we don't always give away content for free. For hundreds of examples of innovative brand communications - from guerilla marketing through to environmental and outdoor - visit our consulting arm The Cool Hunter Platinum.
Pushing the bar higher, the luxury motorcycle manufacturing company Confederate is set up to unveil its latest machine at the Quail Motorsports Gathering in Carmel California this month: the P120 Fighter Combat.
The new bike is made of a lightweight aluminum frame that wraps around an obvious massive engine, yet manages to maintain a somewhat graceful silhouette. Confederate, known for ‘celebrating the art of rebellion,’ has not released any additional specs or price on its newest design – but we’re guessing you’re not going to see too many of these on the streets of your cities. - Andrew J Wiener - via Bikeexif
An existing subway or metro station does not give much room to creativity. Drassanes is a metro station in Barcelona’s Ciutat Vella district at the old docks of Port Vell.
The original station was built in 1968. Eduardo Gutiérrez Munné and Jordi Fernández Río, the 31-year-old partners of ON-A Arquitectura WWW.ON-A.ES, had no other option but to accept the limitations of the constricted space and make the best of it by covering the old station with new surfaces. They decided that a subway car already has everything a passenger needs and proceeded to create a station that emulates the feel of (a) subway cars. Light-weight, white glass-enforced concrete covers the vertical surfaces and a resin component helps make the white floors vibration-proof.
The overall feel is clean and open, something that could not be said of the old station. Eduardo Gutiérrez and Jordi Fernández have completed several public and commercial projects, from hotels and bars to stadiums and zoos. They established ON-A in 2005. - Tuija Seipell