Lovely shoes and bags will literally be on pins and needles this Saturday, when the Kymyka shoes and bags boutique opens in Maastricht, the Netherlands. The beautiful store, established by Chantal Hermans and Jurgo Mouthaan, begins its life with an impressive line-up of brands, including Dolce & Cabbana, Etro, Stella McCartney, Dsquared, YSL, Giuseppe Zanotti, Luciano Padovan and Theory. Jimmy Choo will join the list soon, as will other brands.
Hermans and Muthaan chose well when they picked the industrious Maurice Mentjens to design their store. His work has been rewarded at many design competitions, including the Dutch Design Awards in 2005, 2006 and 2007.
His design for the Stash bag shop won not just the Dutch Design Award in the Retail Category but also the German Design Award. Maurice Mentjens Design is engaged in a vast variety of project ranging from interior, exhibit, retail and hospitality design to product and furniture design. - Tuija Seipell
Related article - Shoo Biz - The World's Best
Photography - Arjen Schmitz
Engines, interactive displays, Porsche memorabilia and 80 cars – including prototypes and icons like the 911, all polished to a mirror-sheen – are parked on two floors of pristine, white galleries.
The collection includes a 550 Spyder – the model James Dean was driving when he died in a collision with a Studebaker in 1955.
Other models, like the 917 type Hollywood star Steve McQueen made famous in "Le Mans" and the 928 version Tom Cruise's character in "Risky Business" used to elude trouble, are parked bumper-to-bumper under dazzling spotlights.
Three dramatic concrete pillars support the museum building, designed by the Viennese architecture firm Delugan Meissl, which seems to float above its industrial surroundings.
A handcrafted aluminum recreation of the very first Porsche, a Type 64 'VW Aerocoupe,' shines in the center of the first floor.
Prototypes on display include a 928 model almost long enough for four doors, a 1989 "Panamericana" with odd, frog-like curves and the darling of the museum staff: the 1992 Boxster prototype that won Best in Show at the 1993 Detroit Auto Show.
hopes to lure 200,000 visitors a year to the museum – competition for
the rival Mercedes museum, located a half-hour away in Untertuerkheim,
a Stuttgart suburb. (more visuals over at Autoblog )
For years now we've been hitting the pub with our mates - ordering pint upon pint of beer - and although many of us have a preference for a local brew or a dark malt or an amber, plenty of us have been quite happy ordering the old fallback, a green-necked Heine - and almost everywhere we go, from the smallest desert roadside watering holes to the cosmopolitan lounges and clubs, we can almost be certain Heineken will be available.
So how does a brand, which is recognised worldwide, reengage its consumers and reinvent its story? The US-based BRC Imagination Arts, one of the world's leaders in experiential marketing, has developed the New Heineken Experience - an interactive journey through the history of the brand and the brewing process. The experience is housed in the former Heineken Brewery in Amsterdam.
Visitors to the restored brewery push their senses to the extreme as they see, smell, touch and taste everything that goes into the production - brewing and bottling Heineken beer. A special effects ride allows visitors to immerse themselves into the entire process from conception to completion with interactive exhibits as well as interpretive graphics. With the New Heineken Experience, the company hopes to develop renewed, enduring and personal connections with those of us who have always loved Heineken. - Andrew J Wiener