Thanks to Apple and its superior design, marketing, advertising and, well, anything else to do with creating and selling a product, most other global communications brands have languished in a kind of brand-image purgatory. Sony is fighting back with this great campaign created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the New York subway system, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. At last, other brands are thinking outside of the square. Now all Sony needs to do is apply that principle to its actual products. Innovate or die, guys. - Laura Demasi
Forget the sport..some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. We're loving the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. Both of these offerings are a lesson to global brands: get creative and innovative in your marketing or risk being drowned out by the noise. - Laura Demasi
Let's face it, most conventional medical interiors aren't exactly attractive. In fact, it wouldn't be surprising to discover that most people are allergic to the blandness and sterility of clinic interiors. Well the new Allied Health clinic in Melbourne, proves that it IS possible for health and design (and a bit of fun) to go hand in hand.
Accommodating the rather unusual combination of podiatry, physiotherapy, pathology, dietetics and psychology, the clinic feels like '2001 Space Odyssey meets late nineteenth century Victorian'. Designed by the Melbourne-based studio Chameleon Architecture, the interior juxtaposes elements of heritage, science and future. Ornate period details like crystal chandeliers, cornices, skirting boards and ceiling roses provide a classical backdrop. Exploring the idea of the medical as molecular, large glossy white molecules or futuristic pods are planted throughout the clinic, serving as consultation suites. Once inside the suite/pod, the mood changes again. The interior of the pod, from the walls, ceiling, floors to joinery, is clad entirely in plywood stained with a clear lacquer which enriches and emphasises the grain of the wood. So instead of looking pale under the normally cold and harsh light of clinical spaces, visitors here are instantly bathed in a warm, healthy glow without any treatment having even begun. - Jeanne Tan
Alan McGee, the man who gave the world Oasis and The Libertines, has found the latest diamond in the rough. Scottish band Glasvegas are a four-piece that manages to combine all that was good from the Ronettes-era with all that is bad from modern-day Glasgow to brilliant effect.
Despite their obvious influences that range from Phil Spector to Elvis, what they come up with is so remarkably unique that they sound like The Jesus & Mary Chain getting drunk and having a go at covering the Grease soundtrack.
They draw you in with euphoric and unbreakable walls of sound but there is something so unmistakably bleak - something so unmistakably Scottish - about their sound that, in 2008, they manage to say a hell of a lot more about the state of things than sweaty, prepubescent boys with guitars ever could.
Lead singer James Allan has done for a thick Glasweigan accent what Alex Turner did for Sheffield and what Mike Skinner did for Mockney. And singing along in cod-Glaswegian is all part of the Glasvegas experience, as it is live where they excel. - Rob Facey