


If you are currently in Germany, you may be driving under the world's biggest set of balls. Adidas have graced an overpass at Munich airport with this brilliant ad for the world cup soccer featuring goalkeeper, Oliver Kahn. The campaign needed to be as large as the current wave of soccer fever sweeping the country. That's a definite goal for the ad gurus at Adidas. What a save! by Billy T





GPS although amazingly brilliant in its technology, is not the most fascinating product to advertise. The design team from Contrapunto in Spain have taken on this challenge for client JEEP and have succeeded. Their recent advertising campaign uses the iconic arrow in a wonderfully creative way by having it comprised by minute images of animals herding. From birds flocking to elephants roaming, the images are as beautiful as they are inventive. This ad brings the concept of GPS back to its roots, the art of traveling. by Andy G


The 2 photos above were taken at Volkswagen's new storage facility in Wolfsburg, Germany. The actual space that the facility occupies is approximately only 20% of a comparable facility with the traditional design that is used primarily in the US. Not only is the German structure less expensive to build, but vehicles are also "retrieved" in less time and without the potential of being damaged by an attendant. Collecting your new car is an event in itself. "In a fully automated procedure, your new car is brought down to you from one of the 20-story Car Towers. Large signboards in the Customer Center show you when your turn has come. Then, you're handed the keys, your picture is taken, the glass doors open and your brand-new car appears. You're all set to go". Also, check out the transparent factory in Dresden by Bill T

The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs. by Bill T
