These gravity defying ads for DTACK - Adhesive tape, use extreme examples for the tapes use in hilarious ways. As funny as it may seem, the humor is also very relevant in today's age defying conscious society.
We think perhaps the male version of the ad may have been a little extreme! by Andy G
The days of the designer super gym have arrived. Leading the pack is London's GYMBOX; a new ï¿½5m mega gym located in the old Lumiere Cinema space at the St Martin's Lane hotel. Providing a unique experience is paramount in the new generation of fitness centre and Gymbox succeeds in breaking the old mould, with live nightly DJs and quirky classes such as 'Gladiator Games' - where participants engage in exercises from the eponymous early 90s TV show - and the 'Stiletto Workout, performed in heels.
The St Martins Gymbox is actually the second venue for the fitness center brand, with the first opening in Holborn in 2004. Getting fit has never been so hip.
Is there a super deluxe new gym, sports or fitness centre in your city that we should know about? Let us know as we would like to feature it in a special feature for our print magazine. By Bill T
Prices: Free Nearest Tube station: South Kensington
There's a trend sweeping the UK that's so big, even British Vogue in their current December issue felt the need to dedicate a page to òThe Rave Revival", which as they put it, is all aboutòacid grooves and colors being back in the house". Most people are calling it òNu-Rave, and British bands such as Klaxons, Hadouken and Shitdisco are at the helm, powering the music and London club nights such as Anti-Family, Bosh! and NamaleeLovesPop that the fashion-followers feed off.
However, there is one band at the moment who surpasses all of the above- their Nu-Rave sound, their gangsta style, and the blinding amount of neon and glitter they flash really are something to behold, and unusually enough they are not from England, but from Iceland - they're called Steed Lord. A true dance party act, they are equal parts gangsta, rave and glam. On their Myspace page they say their influences range from, 808 state, Prince, The Neptunes and genres such as ghetto tech and house, minimal electro, Chicago house, sensational 90's house music and the old-skool hardcore jungle massive.
They are absolutely a breath of fresh air, one of the highlights at the Iceland Airwaves Festival that ran from October 18th-22nd (the festival is about new music, whether rock, pop or electronic, with international and Icelandic acts playing). Steed Lord are made up of M.E.G.A, Kali, Demo and A.C Bananas and during their performance at local Reykjavik club Pravda they packed the small venue to the rafters.
Their keyboardist, Demo, was reminiscent of a Batman baddie, just dipped into a pot of electric-pink paint. Someone in the crowd told me he's only 17 years old, which will explain why they referred to him as "the whiz kid" on stage. M.E.G.A is the producer of the band and works at the controls at the back of the stage, although he had a stripe of pink painted over his face for good measure. A.C Bananas is a tattooed thug rapper who wore a black hoodie with 'Steed Lord' proudly emblazoned on the back in numerous day-glo colours, worn open with only gold chains adorning his bare chest. He had a fake diamond and gold grill over his teeth, with dramatic eye make up just visible from under his sunglasses, and a painful looking purple diamond, (their logo), tattooed right over his Adam's Apple. From the waist-down he looked very Nu-Rave - lycra black leggings with electric-pink shooting stars on them, the look was topped off with Nike Dunks, he looked like a total hard-nut, but also the sort of man that a fashion designer like Bernard Willhelm would lust over to use as a model in his Paris runway shows. One of the most amusing moments was, when halfway through their act, a camp-as-you-like glittered male dancer appeared with a platter of gold chains for A.C to load up on. Done dead-pan and totally seriously, the crowd went wild, cheering and laughing as he loaded up his neck with gold of proportions that even Mr.T would have been proud of.
The hardness of A.C was counteracted by their female lead singer, (and star of the band), Kali who, resplendent as she was in an electric blue flower fairy top, neon leggings and peep-toe black high heeled boots, could give Kylie a run for her money in the 'petite, blonde and seriously sexy' stakes any day. However, it's her relaxed yet tough chick attitude with her mˆtley crew of band members on stage that clearly sets her apart from anything too poppy. This girl is street. Then there's her voice, which is incredible, at times sounding like Eartha Kitt as she purrs to the crowd "He's a very dirty mutha fucker" in the menacing electro 'Dirty Mutha' and in the uplifting sexy old-skool rave anthem 'You' she drove the crowd crazy when she started singing "Yooouuuu! Make me feel so good boy you're making me high! Yooouuuu!!! Make me feel so high, boy I feel so alive! Cos every time I'm near you I really wanna touch you and hear you say, you'll always be mine!
By the time she finished singing the atmosphere was charged with a sexy electricity, the crowd were sweating, salivating, grabbing each other and reaching out to this gorgeous chanteuse on stage and loving the feeling of the pounding baseline throbbing through them.
Hopefully they will start touring soon for sure cities such as Berlin, London, Paris (and maybe even New York) would just eat them up given half a neon-coloured chance. by Elizabeth McGrath
There's nothing like excessive exaggeration to push a product, like the latest ad for Norway's Alta Bike demonstrates so well. It's not the type of in your face advertising that demonstrates dicing, slicing, grating and peeling all with a free set of steak knives, its smarter and more aesthetically interesting than that. The Alta Bike is a unique bicycle created by a combination of graphic Bleed, furniture Norway Says and product designers Frost produkt from Norway. The bike has only one gear and focuses on developing the leg muscles. Advertising gurus at Shnel & Mynychuck have played on this point in a deliberately misleading yet humorous way. The Herculean legs, juxtaposed with the feather weight figures on this breed of exercise hybrid freaks is a stunning image that packs a witty punch. What makes this cool is that it's just as much about the ad, as it is the bike. by Billy T Visit Alta Bikes
The Mini Mokes was perhaps the most loved sun buggy of the 60's, 70's and even the 80's. What sealed its success was the simple lack of doors. The convenience of jumping in and out of a car without opening doors and then the added bonus of driving around topless made it very appealing.
Today, riding on that success, Fiat have created the Fiat Jolly Panda. Although it sounds like a Japanese game show, this car is a successful remake of all the things that made the Moke a hit. The FJP was first launched over summer where it was used to ferry VIP's on the island of Capri.
With the interiors created by Italian design co. Paolo Lenti who specialize in the use of innovative fabrics, the FJP looks stylishly sixties from within. On the outside, the car has been designed with nontoxic and UV ray resistant materials, centered around a simple structural design which makes the car appear almost seamless. It's simplicity is its beauty, with an added element of fun throughout the design. by Andy G