Isbank in Turkey have created this billboard ad which has passers-by literally stopping in their tracks. From a distance one sees what appears to be a cop car hiding behind a billboard, which automatically makes the passer by slow down enough to read the small text on the board. "Pay your traffic tickets on time without waiting in line - isbank.com.tr". To ad insult to injury, it then becomes apparent that the cop car is a fake cut out. Advertising bastardry at its best. By Andy G
The holiday home or summer-house by definition, is a building constructed with a strictly defined personality. For the temporary inhabitant, it is to provide a sense of escape without abandonment, and leisure without effort. It’s very existence is to promote feelings and moods not experienced in our everyday lives. A temporary euphoria squeezed between four walls for a period of the users choosing. It is a social engineer’s architectural dream.
This idea of temporary elation has existed for centuries. But the concept exploded with the onset of modernism and the twentieth century. A newly emerging middle class sought escapism from the polluted cities while still enjoying the comforts of their newly industrialized homes. A Modernist belief that experience was shaped through design spearheaded the mass-production of seasonal dwelling. Le Corbusier described buildings as “machines for living” and architecture was bent to supply the petit bourgeoisie’s need for leisure and relaxation. Buildings were simplified, historical references and ornament were removed in favor of promoting the beauty of modern materials and construction. Concrete and its featureless character became the material of choice in the construction of buildings throughout Europe and North America. Their homogenous appearance celebrated by Brutalist architects but condemned by post-modernists for their flagrant disregard towards the social, historic, and architectural environment of its surroundings.
Today, this form of design is considered to be archaic in its principles. Concrete is seen to be aesthetically vacuous, and is used structurally rather than visually. Instead, glass facades and organic materials are a building’s ornaments. But a team of architects in Austria have resurrected the ideological trappings of modernist thinkers to create a unique and eerily beautiful interpretation of the holiday villa. Set on lake Millstatter See in Austria, this four-story villa is an ode to the idealism of the holiday homes of old, but simultaneously sits in the avant-garde.
Much of the design was adapted from the hotel that stood previously on the original plot, and can be seen in the bold and unrelenting expanses of concrete. But rather than mask the commanding stretches of grey matter, the team have embraced and adorned the blank walls to become a key part of the building’s persona. The vast expanses complemented by materials that not only enhance the concrete’s authority, but also mimic it in character. Pale, smooth furniture occupy the inside, while white decking and exposed brick-work dominate the outside. The effect of which, can feel arresting at first, but develops a strange allure when looked at up close.
The building is a prime example of the brutal, unrelenting style of design from the 1950s, but the overhaul of ideas has transformed it into a testament to the contemporary. The fluid transition between interior and exterior, coupled with the large openings throughout the build, allow nature to flow through the cold interior, giving it a warm and organic feel. While the geometric shapes of the building draw imposing silhouettes on the lake and the surrounding countryside.
The minimal material concept; structural concrete in combination with white painted wood and metal surfaces, lends the building a monolithic character. But the upper floors of the building have an intimate, personal feel that doesn’t compromise the need for personal space.
It’s a building that screams arrogance and in places can feel a little soulless. But the sheer audacity of its form juxtaposed with its purpose as a leisure facility, offers an intriguing concept that hasn’t been seen since Modernism dared to challenge the purpose of design and the human condition. By Matthew Hussey
Baggage claims at airports get more and more interesting for advertisers. The Venice Casino uses the moving ad space to communicate with tourists. Additionally free tickets for the casino get shared to the tourist.
The “Chalet” is by far the most famous product of Swiss architecture. The wooden dwellings with sloping roof and overhanging eaves, are as much a part of the Swiss landscape as the Alps themselves. The single storey bunkers traditionally served as seasonal farms for dairy cattle in the summer months, and haven’t changed much since these humble beginnings.
But high up on a mountain pass in the Bernese Oberland, a new type of seasonal home has emerged as a stark contrast to the timber heavy squats the country is so famed for. With its back turned to the harsh northerly winds, this contemporary take on the log cabin straddles the vistas to the south via a huge five meter glass pane that invites the landscape to fill its vast, open plan spaces.
Swiss planning regulators favor lots of small, pokey windows, this house is anything but. Rather than shielding its inhabitants from the outdoors, the house embraces the mountainous terrain, with large glass doors opening out onto the wooden terrace that appears to float alongside the house.
With its elegant, concrete slab base, it juts out into the landscape like a beached vessel. The domineering fireplace runs through the core of the building, dragging its brutal lines from the basement to the roof three floors above.
Up the handsome open-tread staircase the bedrooms and bathrooms blend into a continuous passage that invites you to keep moving. The large, panoramic windows throughout keep the house light and airy, while the double insulated walls and thick wood decking keep the cool temperatures out. The sparse furnishings and sleek lines are a bold statement that matches the buildings unrelenting exterior. Rather than cluttering the house with gaudy ornaments and stuffy fixtures, it plays on the sparse landscape it so elegantly sits in.
Traditional chalets have a tendency to shy away from the landscape, sealing off its inhabitants to the beauty of the environment it inhabits. This building however, embraces the countryside with an unyielding arrogance and swagger. Perching precariously at the tip of a mountain, it stares boldly at its surroundings. The interior eschews its contemporary credentials with clean, simple lines and muted colors. But at the same time, it feels traditional, homely, and welcoming. A small homage to the portly abodes that continue to dominate the Swiss landscape. By Matthew Hussey
Everyone is a pimp or a pinup, according to Simon Charrison and his cousin James. Not content with the current trend of hair salons - emaciated stylists, pissed-off pundits and sound systems capable of melting your face - the two South Australians decided something had to be done. So they decided to open their own hair salon that prioritised service over grandiloquence right in the heart of London's east-end.
“Both I and Simon have an 'old-school approach'. The stylists have a very close working relationship with the clients, old and new, and many of them come in just for a chat and a coffee. We offer a range of complementary refreshments in the salon and we even offer beer and wine, which is always well received, especially by the clients who have just finished work.”
The styling and design take a similar approach. Vintage Japanese chairs decked in thick black leather mould to your body while the vaudeville decor offers a sense of theatre. Simon has been cutting hair for over twelve years and James has worked in customer service for a similar period. The sense of personal empowerment at the heart of Pimps & Pinups has attracted the likes of Green Day, not to mention local bands who regularly feature on the in house stereo. “The music we play is really important to the ambience. There's a lot of indie rock, but Saturdays mainly just ends up being the ACDC day though,” muses James. By Matthew Hussey
Nothing grabs an audience's attention more effectively than a clever optical illusion. Combine that with an ingenious ad campaign and you get this brilliant mobile billboard for The Red Cross, currently gracing the streets of San Francisco.
It's photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker. By Andy G
Atkin's Architecture Group recently won the first prize award for an international design competition with this stunning entry. Set in a spectacular water filled quarry in Songjiang, China, the 400 bed resort hotel is uniquely constructed within the natural elements of the quarry. Underwater public areas and guest rooms add to the uniqueness, but the resort also boasts cafes, restaurants and sporting facilities.
The lowest level runs with the aquatic theme by housing a luxurious swimming pool and an extreme sports center for activities such as rock climbing and bungee jumping which will be cantilevered over the quarry and accessed by special lifts from the water. With a stunning visual presentation as shown here, it's no wonder this project took home the first prize. This is a fine example of an ultra modern facility co-existing amongst its natural environment.
by Andy G
Not content with selling their fruit concoctions in shops, the people at Innocent have created two mobile smoothie-vans to help quench thirst in the forthcoming months. The first, known as the Dancing Grass Van (DGV), is a turf-tarnished ice-cream van with matching cow-lined interior. Oh, and it dances. The vans have a hydraulic system attached to the wheels that makes it bob around to attract the attention of potential smoothie-drinkers. They’ve also got Tiny Grass Vans (TGVs) for emergency fruit cravings around town. These little pasture clad nippers are perfect if you need a fruit-fix pronto.
If buying squashed fruit from a grassy van isn’t your thing, Innocent have also made Cow Vans. Complete with horns, eyelashes, udders and a tail, these bovine impersonators ‘moo’ on command.
Over to LA for the Hearts Challenger’s candy-colored van selling top international ice-cream, candy and toys. As part of the fairy-tale story; boy from country meets girl from city, girl designs ice cream van to spread fun and magic, boy makes soundtrack to accompany van and sells fun and pleasure, Lo and Benjamin are obsessed with spreading the love they have for things flavor-some and fun. Their motto, “the greatest challenges are ones from the heart” will be ringing in your ears as the two bring impromptu dance parties to a street near you.
Packing a more philosophical punch for ice-cream lovers, The Tactical Ice Cream Unit (TICU) provides a bit more than just food for thought. With its primary aim to replace cold stares with frosty treats, the TICU is an oasis for community activists. Supplying water, first-aid, film, gas masks, water balloons in addition to ice-cream, who knew caring-for-the-community could be so much fun?
Look out for the TICU around California this spring, Vancouver in the summer followed by the San Francisco Bay Area in Autumn.
Something for real kids now, the “Own Your C” is a traveling advice centre for teens unsure about what decisions to take in their lives. The van travels around rural and mountain communities in America distributing tobacco cessation leaflets and free advice for anyone who may need it. All conducted from the C-Ride — a branded ice cream truck with custom alloys, graffiti paintwork and a freezer full of C Popsicles. The C message combines social responsibility with a love for iced treats and will be traveling across America this summer. By Matthew Hussey