Ads

May 30 2006



GPS although amazingly brilliant in its technology, is not the most fascinating product to advertise. The design team from Contrapunto in Spain have taken on this challenge for client JEEP and have succeeded. Their recent advertising campaign uses the iconic arrow in a  wonderfully creative way by having it comprised by minute images of  animals herding. From birds flocking to elephants roaming, the images are as beautiful as they are inventive. This ad brings the concept of GPS back to its roots, the art of traveling. by Andy G

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Fashion

May 21 2006


Forget what the designers say, most trends emerge not from their studios but organically from the street. Cool young things all over the world are the true pioneers of fashion, wearing clothes in new ways by customizing and accessorizing and creating a pastiche of retro and modern. Coolhunter's Paris correspondent, Yvan Rodic, has been so inspired by the street fashion in his native city that he's started to document it in his own blog, facehunter.blogspot.com.  And he's not the only one. Street style blogs have popped up all over the world, from London to Helsinki, New York, Shanghai, Moscow and Berlin, featuring pics of the what the cool kids are wearing right now. We can hear fashion's top designer's book-marking the blogs right now. by Lisa Evans

Here's the best of them: Helsinki, Finland  New York City London Berlin Stockholm  Moscow Australia Tokyo Shanghai
Paris Sao Paulo Toronto Barcelona Zurich Vancouver Reykjavik Oslo Milan Mexico San Francisco Lisbon Munich

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Transportation

May 12 2006



The 2 photos above were taken at Volkswagen's new storage facility in Wolfsburg, Germany. The actual space that the facility occupies is approximately only 20% of a comparable facility with the traditional design that is used primarily in the US. Not only is the German structure less expensive to build, but vehicles are also "retrieved" in less time and without the potential of being damaged by an attendant.  Collecting your new car is an event in itself. "In a fully automated procedure, your new car is brought down to you from one of the 20-story Car Towers. Large signboards in the Customer Center show you when your turn has come. Then, you're handed the keys, your picture is taken, the glass doors open and your brand-new car appears. You're all set to go". Also, check out the transparent factory in Dresden by Bill T

Ads

May 10 2006



The best ideas are often the most simple. This fantastic ad to discourage drink driving is a case in point. Used by the Hotel Marriott in India for patrons of its popular nightclub Enigma, this ‘personal stamp ad’ listing the phone number of the local cab company proved to be so effective the idea is now being taken up by the Mumbai police and is being adopted by other clubs. by Bill T

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Lifestyle

May 3 2006

Always wanted a tattoo but afraid of what your boss will say? Thanks to a fascinating new technique you can cover yourself in body art and no one will be the wiser, unless they see you in the dark, which is the only time these tattoos are visible. The new technique uses blacklight reactive ink, which is reactive to UV light. It's kinda freaky but imagine the fun you could have after dark. by Bill T


Lifestyle

May 2 2006




Don't look now, but Old Man Winter is sneaking up on us and its just a matter of weeks before the outdoor landscape will be packed with frigid terrain. YAKTRAX aim to be a useful ally against the completely uncool action of slipping and falling in the winter months. Get YAKTRAX and get a grip! by Isla Verde

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Transportation

May 2 2006



For those who dream of a downtown residency without the associated cost of convenience, designer Michael Rakowitz has the solution.  By focusing on the purpose of public space, he developed P(Lot), which enables the rental of municipal parking spaces for alternative living. In this regard, anyone can put some change in the meter and lease their own temporary car shaped encampment.  His car cover canvasses are currently offered in the shape of a sedan, Porsche, and a motorcycle.  In case camping isn't your thing, the Rebar Group have come up with another ingenious way to use municipal parking spaces.  Their PARK(ing) initiative transforms parking spaces into strips of greenspace, complete with grass, a tree, and a bench. Passerby's are encouraged to feed the meter and enjoy this green refuge, while watching drivers search for an empty spot. by Harold C

Ads

May 2 2006



Thanks to the success of US television shows like Extreme Makeover, plastic surgery is fast becoming the norm. The latest advertising campaign for Canadian surgery ‘Toronto Plastic Surgery’ takes it one step further. Ad agency DDB Canada dreamt up this clever idea - allowing consumers to test-drive a new nose shape while drinking their coffee. We love it. by Bill T

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Lifestyle

May 1 2006
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MobMov has made the Sunday night ritual of watching a movie with friends a whole lot easier. No longer need you cram onto the couch in your tiny apartment living room. Thanks to MobMov (short for mobile movie) you can create your own private drive-in movie theatre in your local neighborhood. The concept was dreamt up last year by 25-year-old web developer Bryan Kennedy who gathered his friends (and their friends)  via mailing lists for movie nights. Kennedy's website tells you how to set the outdoor system up (using a DVD player and projector) so it's totally DIY. Movies in the neighborhood, now that's the community spirit. by Bily T via Springwise
Ads

April 28 2006



Axe's men's knicker range cleverly demonstrates the stretchiness of its brand. "A sultry pouting brunette struts down a darkened corridor and begins to size up the muscular man before her. She tantalisingly allows her hands to explore his torso, her hands reaching further and further down, until with a raise of her eyebrows, she makes a discovery... His super-stretchy pants. She suggestively pulls on the front of the underwear for an obscenely long time, only to let them snap back, leaving her muscle-man smarting. Delightfully funny." Watch the video 

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