It's the ultimate experience for kids, a night in an alternative universe at the Kids Sphere Hotel in Belgium. Known as the Atomium, a replica of an iron molecule with nine aluminum spheres (built for the World Fair of 1958), the complex has been renovated and updated to include overnight accommodation for childrens dubbed the Kid Sphere hotel - set amongst the fascinating sci-fi exhibitions and original spheres. Kids are entertained by a packed calendar of events including films and there's a restaurant at the top of the structure boasting panoramic view of the city of Brussels. by Bill T
The French take their perfume seriously, smelling fabulous is practically a national obsession. That's why this new fragrance boutique is right at home in Paris. Cult perfumier Frederic Mallee's perfume workshop makes the amateur shopper feel like a seasoned perfumier, with smelling tubes to 'taste' the fragrances. Visitors can observe Mallee at work and take home a bottle of his latest scent. by Lisa Evans
The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard. by Bill T
To raise awareness around World First Aid Day, ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Bill T
Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.
The campaign, although funny, actually has a lot of truth to it. When you can't find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Bill T
Playboy billboard promoting its online services in Germany - self explanatory.
No longer just the world's "workroom", China is rapidly becoming an international hot spot with a growing middle class hungry for western luxuries and comforts. Beijing kids are the latest to be treated to some western style indulgence with Kids Republic, a children's bookstore that transports it‚ pint sized customers into a delightful fairytale world full of color and fantasy complete with massive story telling screens and play areas. It's haven for little imaginations in the heart of one of the biggest cities in the world. by Bill T