Axe's men's knicker range cleverly demonstrates the stretchiness of its brand. "A sultry pouting brunette struts down a darkened corridor and begins to size up the muscular man before her. She tantalisingly allows her hands to explore his torso, her hands reaching further and further down, until with a raise of her eyebrows, she makes a discovery... His super-stretchy pants. She suggestively pulls on the front of the underwear for an obscenely long time, only to let them snap back, leaving her muscle-man smarting. Delightfully funny." Watch the video
Life like print ads are sweeping the world's most prominent cities. In Paris, Stringfellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lamp posts throughout the city. The ads are sharp, sexy, and almost interactive in their appearance, providing the ultimate X-factor that most advertising agencies only ever dream about. by Andy G
We've seen hot private jets and boutique bars with a VIP edge. Could it be possible that bowling clubs are also becoming chic? We think it might be. Smelly, creaky bowling alleys and their sub-par fast food fare have a long way to go to become even retro, not to mention stylish, but there is hope. Recently, everybody’s been gushing over private bowling club All Star Lanes (pictured above) in London that apparently has managed to lure Madonna herself to its luxury and privacy.
In the Philippines, where bowling is a national sport, SM Bowling Center (pictured abobe & below) recently opened a new alley in the country’s largest mall, Mall of Asia in Manila. Formal blessing rites and introductory tournaments marked the launch of this 34-lane beauty. It is the handywork of the Melbourne Architects EAT who also designed the SM Megamall alley in Manila. Now that we are on a roll, we’d like to find more cool places to bowl. Please let us know if you know where they are. By Tuija Seipell