Kids

September 19 2006



It's the ultimate experience for kids, a night in an alternative universe at the Kids Sphere Hotel in Belgium. Known as the Atomium, a replica of an iron molecule with nine aluminum spheres (built for the World Fair of 1958), the complex has been renovated and updated to include overnight accommodation for childrens dubbed the Kid Sphere hotel - set amongst the fascinating sci-fi exhibitions and original spheres. Kids are entertained by a packed calendar of events including films and there's a restaurant at the top of the structure boasting panoramic view of the city of Brussels. by Bill T




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Stores

September 18 2006



The French take their perfume seriously, smelling fabulous is practically a national obsession. That's why this  new fragrance boutique is right at home in Paris. Cult perfumier Frederic Mallee's perfume workshop makes the amateur shopper feel like a seasoned perfumier, with smelling tubes to 'taste' the fragrances. Visitors can observe Mallee at work and take home a bottle of his latest scent. by Lisa Evans

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Music

September 5 2006


It may look like a strange cartoon character, but this glowing green machine is set to make beach parties and other outdoor events a lot easier to organize because it makes music 'mobile.' The Music Booster, as it's known, is basically a mobile sound system, so you can use it anywhere anytime without an external power source. It's similar to the Coca-Cola Cruiser, a mobile transport unit for Coke products (which we've featured previously). by Bill T
Ads

September 5 2006



The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it  anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative  concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard. by Bill T

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Ads

September 5 2006



To raise awareness around World First Aid Day,  ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Bill T

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Lifestyle

August 25 2006


The promise of an international DJ is no longer enough to lure people to a gathering. Elaborately themed pubic parties such as the Pillow Fight Club and Water Gun Assassinations have become a surprise phenomenon around the world. The latest is Bubble Battles.. Last month (July) six massive bubble battles took place across the continent of Canada. Gorgeous young things soaked to their bones in hot water bubbles, need we say more? It takes the job of party promoter to a whole new level (now, where do we buy bubble bath in bulk?) by Bill T

Travel

August 5 2006


Iconic French designer Christian Lacroix is the latest couturier to lend his unique sense of aesthetics to the non-fashion realm. In this case, Lacroix was chosen by the French Railways to renovate the interiors of their high-speed trains. Over the next 5 years, all high-speed trains on the Atlantic route and the new route to Eastern France will be made over by Lacroix and his design team, promising to transform their drab interiors into ultra modern, stylish, boutique-hotel-like environments.  It's actually the second time Lacroix has delved into the world of interiors. He transformed the Hotel du Petit Moulin in Paris into a stunning art hotel, creating different themes for each room.

As far as we know this is the first time a high fashion designer has been charged with revamping the railways. Could train travel get any more hip? ">by Billy T


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Ads

August 5 2006



Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.

The campaign, although funny, actually has a lot of truth to it. When you can't find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Bill T

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Ads

July 31 2006



Playboy billboard promoting its online services in Germany - self explanatory.

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Kids

July 22 2006



No longer just the world's "workroom", China is rapidly becoming an international hot spot with a growing middle class hungry for western luxuries and comforts. Beijing kids are the latest to be treated to some western style indulgence with Kids Republic, a children's bookstore that transports it‚ pint sized customers into a delightful fairytale world full of color and fantasy complete with massive story telling screens and play areas. It's haven for little imaginations in the heart of one of the biggest cities in the world. by Bill T

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