Music

September 5 2006


It may look like a strange cartoon character, but this glowing green machine is set to make beach parties and other outdoor events a lot easier to organize because it makes music 'mobile.' The Music Booster, as it's known, is basically a mobile sound system, so you can use it anywhere anytime without an external power source. It's similar to the Coca-Cola Cruiser, a mobile transport unit for Coke products (which we've featured previously). by Bill T




Ads

September 5 2006



The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it  anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative  concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard. by Bill T

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Ads

September 5 2006



To raise awareness around World First Aid Day,  ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Bill T

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Lifestyle

August 25 2006


The promise of an international DJ is no longer enough to lure people to a gathering. Elaborately themed pubic parties such as the Pillow Fight Club and Water Gun Assassinations have become a surprise phenomenon around the world. The latest is Bubble Battles.. Last month (July) six massive bubble battles took place across the continent of Canada. Gorgeous young things soaked to their bones in hot water bubbles, need we say more? It takes the job of party promoter to a whole new level (now, where do we buy bubble bath in bulk?) by Bill T
Travel

August 5 2006


Iconic French designer Christian Lacroix is the latest couturier to lend his unique sense of aesthetics to the non-fashion realm. In this case, Lacroix was chosen by the French Railways to renovate the interiors of their high-speed trains. Over the next 5 years, all high-speed trains on the Atlantic route and the new route to Eastern France will be made over by Lacroix and his design team, promising to transform their drab interiors into ultra modern, stylish, boutique-hotel-like environments.  It's actually the second time Lacroix has delved into the world of interiors. He transformed the Hotel du Petit Moulin in Paris into a stunning art hotel, creating different themes for each room.

As far as we know this is the first time a high fashion designer has been charged with revamping the railways. Could train travel get any more hip? ">by Billy T


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Ads

August 5 2006



Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.

The campaign, although funny, actually has a lot of truth to it. When you can't find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Bill T

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July 31 2006



Playboy billboard promoting its online services in Germany - self explanatory.

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Kids

July 22 2006



No longer just the world's "workroom", China is rapidly becoming an international hot spot with a growing middle class hungry for western luxuries and comforts. Beijing kids are the latest to be treated to some western style indulgence with Kids Republic, a children's bookstore that transports it‚ pint sized customers into a delightful fairytale world full of color and fantasy complete with massive story telling screens and play areas. It's haven for little imaginations in the heart of one of the biggest cities in the world. by Bill T

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Lifestyle

July 18 2006


Just like Mobile Movies, another innovative outdoor cinema community is screening films on rooftops in New York.  Rooftop Films originally started showcasing short films on a rooftop in Brooklyn. Now in its 10th year, they screen over 275 movies at more than a dozen locations, including the roof of the Old American Can Factory in Gowanus (Brooklyn) and the roof of Downtown Community TV in TriBeCa (Manhattan). Screenings take place Thursdays, Fridays, and Saturdays all summer long through September 23. Tickets are $8. by Bill T
Transportation

July 18 2006



It's a little Mad Max, without the madness, or umm, the max. It's the Wothahellizat, the off-road, knows-no-bounds 6x6 turbo diesel motorhome with bite!

As many of us eagerly inch towards a mobile, nomadic lifestyle without wanting to sacrifice our digital obsessions, we find the things like the Wothahelliza providing the answer. Like all diamonds in the rough, this motor home looks less glamorous outside then it is practical inside. However considering the vehicle is capable off roading, beautification would be alike to wearing stilettos to the New York marathon.

Stay online, work from home and dare to roam. With a price that challenges that of a one bedroom apartment in most major cities, the Wothahellza is tagged at around $260,000, with a small catch. It's available only in Australia. by Lisa Evans