
The Cool Hunter is an Internet-based hub for the best and
coolest of everything. Created and engineered for today’s
demanding and discerning pop-culture audience – highly invested in
stylistic and cultural trends.
Global in scope, The Cool Hunter is a budding brand which aggregates
all that is sought after in the worlds of urban living, design,
fashion, music and pop culture. It stays relevant by staying ahead of
the shifts in taste, style and the fascinations of its audience. The
essence of the Cool Hunter is the ethos of 'global information
channeling' that is not regionally specific, but rather based on
worldwide relevance. In a society obsessed with the shiny and new, The
Cool Hunter has become the reference point of choice for the latest in
what's hot tomorrow.
The Cool Hunter receives over 510,000 unique visitors per month (over
1.8 million page views) from readers all over the globe. (60% are from the USA). The unique
subscriber base reaches out to thousands of subscribers each week by
way of the ever popular Cool Hunter Newsletter.
With a reputation which proceeds itself, the Cool hunter, now in its
second year, is regarded as a benchmark reference point for trend
spotting and cultural awareness of 'the now'. Debuting the world’s
latest in the shiny and new, has earned the Cool Hunter a prime pole
position in the ever changing and competitive market of trend
reporting.
The Cool Hunter readers are generation X and Y who set the trends
themselves. They are hip, intelligent and internet savvy. They want to
know where to get the best of the best, the first of the first, the
coolest of the coolest. They expect instant information
gratification and are equipped to rapidly process an onslaught of
diverse multi media information. They’re creatively-minded, culturally
aware, confident, stylishly sociable consumers . They know about style,
music, fashion and entertainment .They have a voracious appetite for
what’s new and what’s cool. These readers come from every corner of the
globe and bring with them distinguished tastes and specific
requirements which are met with precision by the manner in which the
Cool Hunter reports.
Through the discerning eye of the online editors,
The Cool Hunter showcases products produced by some of the world's
largest companies. Advertising sponsors will naturally reflect this
high standard of editorial content.
The Cool Hunter sponsor is
smart, media savvy, contemporary and out to create an impact. After
all, that is what our target audience have come to expect from the The
Cool Hunter 'only the best'. Through its vast global coverage and
wide demographic, The Cool Hunter is the first choice for premier web
banner advertising and sponsorship online.
To cater for our ever expanding international
market, we now offer geo-targeting advertising on a global scale.
If you have an ad that you want to target and limit to readers in the
U.K or Japan for instance, that's when Geo-targeting comes into play.
Geo-targeting allows your banner ads to display only in certain
territories specified by our clients. Resulting in specified viewing by
your chosen regional target audience. Think of it as specifically
selecting what country your ad will be exposed and viewed in.
For all advertising enquiries, please contact our Advertising/Sponsorship Manager,
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Here's what some of our subscribers have to say:
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“This is the lifestyle site for the know-it-all who wants to know it
all. Stylistically blends haute culture, forward leaning street style
gear alongside some of the most compelling architecture and spot on
lifestyle updates. I'd cancel my Complex, Dwell and Wallpaper
magazine subscriptions if this were a magazine...This site simply does
it all better. The bar has been set. Now go start a show on
the Discovery channel in HD for all your dedicated fans”. Ken
Blaustein, Director of A R - Virgin Records, Los Angeles
"The Cool Hunter is an indispensable source of inspiration, a
tasty-looking lifeline when trying to keep up with what's hot, cool,
stylish, fun and potentially disruptive. One of the few sites I visit
daily."
Reinier Evers, founder trendwatching.com, Amsterdam
"Coolhunter weaves a complex ode to all forms of that elusive quality
called cool, allowing one to absorb its pervasiveness at the touch of a
button. It's a daily inspiration for modern day aesthetic judgements".
Lauren Gurrieri, doctoral student examining the social construction of cool - Melbourne
That is one of the most brilliant/coolest/interesting web pages I have ever come across, thank you! Georgia, asmallworld.net
“It's the most interesting site I have ever discovered, I find all your
articles extremely inspiring and also motivational - it's always
challenging to see that IT CAN BE DONE, even if it's not you the one
who did it...). I'm currently at the beginning of my career, but
I do feel that urge and passion to make a difference on this
market...thank you for such an amazing site” Catrinel, Paris
“There is so much entrepreneurship to be had, so much innovation
to be seen, that is just waiting to be discovered, and its incredible
that you are keeping tabs on those things, watching for the latest
waves that will shape our world in the future, and offer us so many new
ideas, new things, new shifts in culture. Anyway, I agree, it's cool
stuff. Matthew, Yale student
Every now and then a website is created that is not only addictive but
inspirational to the discerning international traveler – The Cool
Hunter is one of them. Not only is it cutting edge but for the many
discerning travelers it provides a source of invaluable information for
any trip. As a hotelier – we also need to know new developments so is a
vital source to us – we recently had a review of our award winning
flagship property – Huvafen Fushi in the Maldives and had over 5,000
hits on our website in 1 day! Not much to add except – long may it
continue!” Mark Carson – Group Director of Business Development, Per
Aquum, Maldives
First off I LOVE your website. You guys seem to find things that i
could just never find. It was your site that informed me about the
beautiful Hotel Puerta America in Madrid and i actually went and stayed
there last summer in Spain, so i am very grateful. You also tipped me
off to the chocolate store in Tokyo where I have since sent two of my
friends there to procure me some chocolates while they were abroad.
seriously, The thing i love most on the site are the hotels. i am
always interested in weird, quirky, artsy hotels around the world and i
feel like you guys have done a great job of telling me about new ones
which I bookmark and remember for future trips. so i am very excited to
see an entire book on that subject. I’m also very very very very
excited to see the feature on the best chocolatiers in the world. So
overall iI think, GREAT job. love what you guys are doing. i look
forward to more worldly entries. Jen Murse – Los Angeles
"The CoolHunter is my absolute fave for all things cool and hip.
I love the fashion sections, with all the international news and
especially love the travel recommendations. It's where I get all
my inspiration. Great job, guys!" Aja Calvitti, designer for
Jimmy'Z, New York
"I find the layout and overall imagery glamorous and inspiring. I
love the various sites that address topics that also interest me
personally when I travel and experience all the small and big “moments”
of the world that make places and people unique. The fresh and honest
personality of all ideas, articles, images, and reviews are
motivational and entertaining. I absolutely love checking out the
lifestyle section and hot picks. Thank you for being a true FABULITE".
George Fleck, Director of Sales & Marketing, W Retreat, Maldives
"I just came out of a 12 step program from debtors anonymous because I
tend to always spend my $$ on shit that I don’t really need. When I
left, I discovered a sticker on my bike with “You’ve been coolhunted”
with the web address. Needless to say, I went crazy buying shit that I
discovered on your site and thanks to you, I’m back at debtors for
another round of meetings to help me get through the urge to spend.
Fuck you, cool hunter". Timothy K, New York
"One of the best and most useful sources of great ideas. We're a small
agency in NZ who believes in the philosophy of consumer involvement and
I see plenty of cool examples of this from Coolhunter". Murray Reid,
General Manager – WRC – New Zealand
“If we take the internet as a cultural phenomenon of the modern era, I
would say that The Cool Hunter makes the essence of that kind of
perception”. Igor Ujdur, Serbia
"Some people work 18-hour days doing their best to source what's
hot and what is definately not. Others have a life (as well as
www.thecoolhunter.net on their bookmarks bar) and the coolhunter crew
do all the work. Merci boys..." Linlee Allen - International Public Relations, Colette store, Paris
“First up, thank you. It’s a great site that allows us to keep in touch
with what’s cool. I love the fact that it is global. I have forwarded
and recommended your site to many people. Stay true, stay global and
stay connected” Mishal Varma, Singapore
"It is incredibly refreshing to read about new cutting edge projects
rather than the standard re-generated splurge that one finds on the web
these days. It is my first stop each week - to ensure that my finger is
on the right pulse" Miles Freeland, Diesel UK
“What I love about TCH is that its not pretentious at all -- just a
genuine love of cool things! And updated frequently, etc.
BEAUTIFUL amazing looking pictures all the time. The
architectural stuff is Jade Miller, Los Angeles
“I stumbled upon your site quite by accident and I'm really glad I did.
Your automotive stuff is great, your techno stuff is fantastic. It
seems where ever I go in The CoolHunter, I find things to make me
envious. All of your sections have something of interest and I revisit
your site on a regular basis. I'm always looking for that special
something to make me drool. Keep up the good work and THANKS”. Tom E.
British Columbia, Canada
“Your site is cool as its name. I've learned a lot from it.” Kitty Pong, Thailand
The travel section is amazing. The write ups are wonderful and
entertaining to read, and the pictures actually give me an idea of what
the place feels like. I love y'all's witty humor throughout the site.
It really ads a cheeky twist to my daily design blog subscriptions :)
KEEP IT UP! Johanna, Texas
Since discovering thecoolhunter site, it is number 1 on my favorites
list. The only suggestion I would make is to do more of what you
are doing. I want more new items every day on the most creative
site on the net. Burton Silverman, New York
For me, inspiration comes from anywhere....The walk to work, people
watching in the park, music, magazines, etc...But that's all by chance.
A sure-fire way to know you're going to find something that blows
your mind or something that you can forward to your friends and by
default they think your much cooler than you actually are...is from The
Cool Hunter. It's my daily fix for expected excitement.
Thank you for the amazing creativity and the smiles they bring!
Keep up the great work!!! Tiff Klahn – Macy’s Dept Store, New York
“You show me interesting new things that I haven’t seen anywhere else and all I can say is, WOW! O’Neil Brook, Ontario
"The Cool Hunter has fast become one of the leading reference points
for everything cool on the planet... It never fails to make me want buy
some new amazing gadget or inspire me to travel to some new stunning
place”... Gary Edgley, Menswear Buyer – Selfridges, UK
There is no other site that compares to yours, no one that has the same
amount and diversity of cool things around the world. Its addictive to
me, I want to see everything you come up with and its really easy to
brow. I think yours is even better than WGSN and yours is for
free! Congratulations! Susana Delrio, Buyer - Mexico
Your site represents a well edited and deliciously addictive place to
view the latest and greatest in the worlds of design, fashion and
ideas. Its a great resource for me to find inspiration for my
work/life. Keep traveling! Antonio Bertone, Global director of
brand management – PUMA, US
“I really enjoy checking out your site, you strike an amazing balance between your different topics. I’m a huge fan Tom, L.A
I love it! I'm a copywriter in the Caribbean and I have the coolhunter
site bookmarked as "Inspiration" - the images, ideas, designs and
forward-thinking vibes always challenge me to move advertising in the
region forward when I see what people are doing out there. It's
definitely one of the best things that I get in my Inbox. Sheldon
Gerard Pierre, Copywriter Lonsdale Saatchi & Saatchi, Trinidad.
“In an ever increasing world of global media and trends, The Cool
Hunter is always ahead of the curve. Some of the best things I get out
of international travel and culture are now brought directly to me.
Thankfully it keeps me in touch with style and new developments so that
I continually find myself saying “Why didn’t I think of that!” Mark
Mauro, VH1 Programme Director, L.A
“I friend had forwarded this site to me as they got a cool hunter
sticker on their car – OMG – its seriously mental, I thought I was
really in the know but I cant believe how many amazing things are out
there which I had no idea about. I’m totally hooked “ Tracey
Butterworth, New York
Within just a few days I've had several of my friends forward me your
link. It's truly a wonderful site that inspires me to explore more of
what's out there. I think your site, taste, and the generosity of
sharing your finding with others is a great example of following your
instinct and passion for life. Ann Dooley, L.A
“I am regular and dedicated user of your website. I think it is an incredible evaluation of modern culture” Farida, Chicago)
First of all, I would like to say CoolHunter rocks. I find it to be the
coolest place in the internet. I find most of your posts extremely
useful and to tell you the truth, all of your posts are extremely
interesting. It is very hard to think of ways you could improve the
site. The only thing that would make me enjoy the coolhunter experience
even more is, if it were updated more often, because sometimes I go in
several times a day eager to see if
there is something new posted. My only request. Eduardo De Castro, Dominican Republic.
“I’m an addict. It’s inspirational for life at work and home”. Damian Schnabel, Brand Manager, Virgin UK
"I envy your team at the cool hunter, your jobs give us dreams"…. Candace Rudy, Canada
"I am dedicated user of coolhunter.net – You are for me, what wallpaper
magazine was in the 90’s was, what Face magazine was in the 80’s". Tibor
Hegedues, Hamburg
"First off, let me just thank you guys for all you've done so far: I
really enjoy browsing through your website, and especially appreciate
the fact that I don't have to spend hours searching for cool stuff
myself". Paul Sulzycki, Belgium
"Within just a few days I've had several of my friends forward me your
link. It's truly a wonderful site that inspires me to explore more of
what's out there. I think your site, taste, and the generosity of
sharing your finding with others is a great example of following your
instinct and passion for life". Ann Dooley, Los Angeles
“With 60 million blogs online, it's hard to find a genuinely
great site. The Cool Hunter is one of the very few sites which I visit
daily. Thanks for your sharp eye, and willingness to share up to the
minute information of the world of cool”. - Sylvia – Stockholm
"Every time I receive the newsletter in my mailbox, I stop everything I
am doing to read the entire thing – word for word. It inspires me
to travel and see the world so that I can go to every one of these
fabulous destinations featured. I also love all the new products
that the coolhunter team finds. Overall, this is the best thing to
happen to the internet in the age of so much meaningless junk. Please
keep the coolhunter on the need-to-know basis or else it won’t be
“cool” anymore if everyone knows about it!" Renee Young, director of
marketing little black dress. L.A
“To me The Cool Hunter is…Incredible – the most excitingly creative
ideas that not only actually been put into action, but have been
conveniently collated onto one site! A daily visit to the site inspires
my creativity and gives me motivation to pursue those ideas that I have
not yet had the opportunity or bravery to action. The travel section is
the worst distraction of all time, the news highlights never disappoint
and the format of the site is aesthetically very pleasing – I could
stay on it for hours I love it” Lauren Scott, PR Consultant, Freud – UK
"For my job or… actually for most of our exclusive customers,
thecoolhunter is exactly what we need. Haven’t seen anything else
before. For our team, your website is the best tool to achieve the
expected surprise-surprise effect on our customers. Our
congratulations"! Hélène Amicel, Barcelona, barcelonaexclusive.com
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