One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. Clubman’s split-folding back seats can be lowered to increase the cargo space to 32.8 cubic feet that will accommodate not just basic luggage but even a snowboard or baby stroller.
 
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk. Many well-known brands and agencies support ad schools, most likely looking for indications of the next Alex Bogusky. - Tuija Seipell.

Are you obsessed with the right things? ask the new print ads of Breast Cancer Foundation of Singapore. But it is not the words but the images used in these ads that draw attention and require a double take. Using Kryolan body paint and Daler Rowney Expression angled brushes and sponges, illustrator Andy Yang Soo painted a model's body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women should focus on health and have their breasts checked rather than obsess about their big butts, pimples and bad hair days.

The visuals were created at Republic Studios. The agency in charge was DDB Worldwide, Singapore. Bill Tikos

Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.

Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands
Creatives: Bas van de Poel, Daan van Dam

The game of marketing has changed fundamentally. Taking out uninspiring, run-of-the-mill print and TV ads doesn’t fly any more. Marketing a brand effectively requires exceptional ideas and concepts that are entertaining and unusual enough to capture the imaginations of today’s cynical, ad-wary consumers. Our advice is to go beyond the traditional media to capture your audience in other platforms as well – offline brand experiences that DEMAND consumer attention.

Brave, new, exciting, entertaining offline experiences are talked about, blogged about and spread through social media. This is viral marketing at its best and most effective. If the idea is good, nothing can stop its spread. We spend all of our waking hours evaluating and creating such ideas. We see more innovation and ideas and concepts each day than we ever thought possible and the ideas we’ve created have achieved incredible attention. We have access to a global roster of creative talent of all disciplines whom we can tap for our projects. For more info contact our marketing agency ACCESS. Bill Tikos

Time to have some offline fun with The Cool Hunter! Once again, we are aiming to create some buzz all over the world, including New York, Los Angeles, London, Sydney, Paris, Barcelona, Singapore, Sao Paulo, Rome, Tokyo, Toronto.

 
People who may not have heard about TCH yet, will find themselves Coolhunted. We will place cards at art galleries and events with inspiring visuals. We’ll slide bookmarks in certain business books in bookstores.

We’ll put stickers on magazines on magazine stands. We’ll stick them on cars that need an upgrade and on cars that already have a sense of style. Bikes, vespas and cool helmets will not be safe either.

 
And the most talked-about version of this stunt: In clubs, at parties, fashion week, and other events, people will find stickers on the backs of their friends -- or on their own back -- that say “OOWWWAA, aren’t you a hottie! You have been Coolhunted.”

 
Whenever we have done this kind of offline campaign, we see huge numbers of people find us for the first time. They talk about it on Twitter and Facebook and we love all that talk! Welcome to all those who’ve already been Coolhunted.

 
When it happens to you, we want to know about it! Have you discovered TCh via our stickers?

TCH Stickers designed by Fernando Volken Togni from Brazil. Pics vis Yvan Rodic & The Cobra Snake

The bloggerati have well and truly taken over the various fashion weeks around the globe, front rows filled with social networkers tweeting to their faceless fans. So how does an old-school fashion magazine stand out?

French Grazia magazine tackled the challenge recently at Paris Fashion Week with pug dog balloons. Of course!! Why not?? A simple, old-school talking-point stunt that certainly got their girls noticed. We're guessing they're referencing the chi-chi practice of carrying a lap-dog to such events. We're not sure. And who cares. We just think they're cute. Lisa Evans

HBO’s show HUNG has now made its New Zealand debut on TVNZ’s Channel One.

Auckland-based ad agency Colenso BBDO was retained to promote the show and to generate some buzz. They have definitely created a buzz with their risqué billboard, recently erected on Victoria Street in central Auckland. Whether you like the billboard or not, and whether it draws you to watch the show or not, you must admit that the old, tried-and-true subjects – well-endowed female and male bodies – never seem to fail to draw attention.

Established in 1969, Colenso BBDO is consistently one of New Zealand’s highest-ranked ad agencies. Campaign Brief has also named Colenso BBDO Agency of the Decade. - Bill Tikos

While Italians take cars seriously, it doesn’t mean they cannot have some fun with them. The advertising campaign for the special edition of the Bologna Motor Show 2009 takes full advantage of this. With toys in a retro home playing at taking themselves seriously — including Barbie-like dolls and toy cars and bikes — the advertising campaign pokes fun at the clichés about boys and their toys, hot girls and hot cars.

The show's promo has a reputation of pushing boundaries and being provocative with Milan-based Armando Testa agency having been in charge of the advertising campaign for the past decade. The 2009 campaign — billboards, magazine and newspaper ads, online, TV and radio — was creative directed by Nicola Lampugnani and Francesco Guerrera, with Federica Saraniti Lana’s copy and Nicola Rinaldi’s art. The press campaign was edited by LSD studio. The TV ad was by The Family with Federico Brugia’s direction and music by Ferdinando Arnò. - Tuija Seipell

Lego Kitchen meets Lego fashion.

Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand's D700 model in Korea.

At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall - directly into the store where they could purchase the new D700. Mission accomplished. - Lisa Evans
 

 

Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-meter-tall climbing wall at Israel’s largest climbing center exposed 8,000 teenagers per month to the brand during their summer holidays. The agency’s online take on the same predicament earned it a perch on 2009 Cannes Cyber Lions shortlist. Teenagers entered their friends’ photos online and pimpled their faces liberally. The only way for the friend to remove the pimples? Use “online” Clearex, of course. This campaign gained over 2.7 million exposures and 25,000 active surfers in under 48 hours. - Tuija Seipell

Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased. Apple showed the world that tech products can be 'sexy' and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment - a bouncy castle of fun. - Lisa Evans.

Sometimes it’s the simplest of ideas that make the best advertisements - and who doesn’t remember creating wacky hairdo’s with the bath bubbles in the tub as a kid. Well at least we do. Take a look at these simple yet effective ads by JWT Frankfurt for ‘extra strong’ Priorin shampoo. - Brendan McKnight

Brussel's agency TBWA took the concept of a 'splash of paint' quite literally when it created this striking print ad for paint manufacturer Levis. Drawing a parallel between interiors and fashion is nothing new but rarely does it work so well, particularly in a print context. Sexy and commanding. Not usually word you associate with paint. - Lisa Evans 

Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.

If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews  that are so important to today’s consumers.

We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.

A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. - Tuija Seipell

No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. - Lisa Evans

If it’s bubbles you want, Aero offers them up in more ways than one, at least on video. Aero’s maker Nestlé chose Skate Fairy Ty Evans of the Lakai footwear Fully Flared video fame, to create a yummy video that is making the viral rounds. It features the Rio-born Bob Burnquist aka Robert Dean Silva Burnquist having some enviable fun on the bubbles.

Click to watch it - It's awesome

Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive 'floor sticker' in an Jakarta shopping center .
 
The ad, for Jakarta's pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray  with the slogan 'Get them off your dog.'
 
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like 'yikes!' The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell

We don't think there's a person left on this earth who isn't thrilled/glad/relieved to see the back of George Bush, America's worst president  - and that includes Republicans. Which is why we laughed out loud when a reader sent in this brilliant ad in the Australian newspaper, The Daily Telegraph today. Supermarket hair removal brand Veet joined in the loud chorus of 'goodbye and good riddens' and sold a few more tubes of hair removal cream at the same time. Brilliant. No more Bush indeed. - Laura Demasi

Created by EuroRSCG Australia
Art Director: Patrycja Lukjanow
Copy Writer: John Gault
Creative Director: Rowan Dean