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Sun Tanning With A Magazine
E-mail Tuesday, 20 February 2007

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Throw caution to the wind with this creative ad that focuses ultraviolet radiation onto those hard to tan areas with reflective
pages.  Your days of sweating it out in filthy tanning beds and paying top dollar for uneven spray tans are numbered. by Harold C


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STICK 'EM UP!
E-mail Thursday, 08 February 2007

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These gravity defying ads for DTACK - Adhesive tape, use extreme examples for the tapes use in hilarious ways. As funny as it may seem, the humor is also very relevant in today's age defying conscious society.

We think perhaps the male version of the ad may have been a little extreme! by Andy G

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THE PEPSI TRUCK
E-mail Tuesday, 06 February 2007

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IMAGE OF THE DAY


Clearly a photoshop image, still, this Pepsi truck would have an impact on the roads.


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ATT: PHOTOSHOP GURUS
E-mail Thursday, 01 February 2007

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The Cool Hunter is sending a shout out to all budding photoshop gurus!

We are holding a COOLMARK competition, which looks at innovative ways you can leave the cool hunter mark, via digital enhancement on some great pictures or other mediums.

Whether its embedded on the Eiffel Tower, or encrypted in the luscious strands of Donald Trump's hair, we want to see how you can create thecoolhunter.net in an inventive way.

Here's a sample we received from Evan, a 17-year-old vet science student from Budapest..

Hallmark says it with love, let COOLMARK say it with .... well .. cool!

Send entries to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it by the end of February. Effective word-of-mouth marketing.




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WASH YOUR HANDS DUDE
E-mail Wednesday, 24 January 2007

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washyourhands.tv
won't tell you anything you haven't heard a thousand times from your mother, but maybe this time it'll get through. 

Slapping life sized decals over the door on the way out of men's bathrooms, JWT Toronto is drawing attention to hands and germs and things that spread.

Small stickers close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.

At washyourhands.tv, there are virable videos that should put hand sanitizers on men's must-have lists.

Created by Sean Gallagher & Steve Turnbull, JWT Toronto

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RSPCA - We'll find your perfect pet
E-mail Tuesday, 09 January 2007

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Billboard ads can't simply rely on their size to attract the attention of onlookers, the content has to be as sharp and witty as the scale of the ad itself.

This brilliant ad for the RSPCA in Melbourne, Australia, is a great play on the traditional way dogs meet one another versus the way humans pick their partners. by Billy T

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SUPERMARKET CART - CHARITY AWARENESS
E-mail Thursday, 14 December 2006

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This action consisted of three different child faces of ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image, it says " You can feed a child for two days with what you spend renting this cart. HELP

Created by agency, Zapping, Madrid.

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DENVER SAVES WATER
E-mail Thursday, 23 November 2006

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With water restrictions happening around the world, the clever folk at Sukle agency dreamt up this inventive ad campaign for Denver Water to encourage people to become more aware of their water usage. We love the unique applications - certainly more effective than your standard print ads. by Billy T


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WRIGLEY'S WINNING SMILE
E-mail Friday, 03 November 2006

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Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.

Even Angelina Jolie would look frightful sipping away at a double decaf caramel soy macchiato. by Andy G
see also Toronto Plastic surgery cup



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BENTLEY TELLS IT LIKE IT IS
E-mail Wednesday, 18 October 2006








Pictures may tell a thousand words but a simple finger tells just one! This cocky ad campaign for Bentley tells it like it is, and as the visuals tell the story, we wont labor the point. Well done Bentley! by Billy T
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Earth SHUTTERING campaign
E-mail Friday, 13 October 2006

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Seeing that the posts on 2D/3D hybrid ad campaigns (that's the name we have christened them here at the cool hunter have been so popular in recent weeks, we thought we would include this candid shot sent in from a keen subscriber.

We like the way the ad uses the motion of the bus wheel to recreate the shutter action. All that is missing is 15 Japanese tourists standing in front it having their photo taken. by Bill


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AHEAD IN POLE ADS
E-mail Monday, 09 October 2006

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As regulars to theCoolHunter will know, we can't resist sharing clever pole ad campaign with you. Milliner, Fiona Bennet has graced the streets of Germany with these clever and humorous ad runs for her world renown hats.

The variety of pole-heads lend themselves to create a nice range of hats on the individual models. With more campaigns following suit, the age of the standard billboard advertisement will soon see its day. by Andy G

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HEINEKEN'S 3D BILLBOARD
E-mail Thursday, 28 September 2006

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The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it  anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative  concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard. by Billy T

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LEE JEANS STREET CAMPAIGN (Paris)
E-mail Wednesday, 13 September 2006

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Those old advertising and marketing folks must get jealous when they see great ideas, like this Lee jeans promo which hit the streets. Created by French agency, Tribeca, the guerrilla campaign was staged on the streets of Paris, featuring real product suspended from rope tied to buildings, so people walked underneath a clothes line of jeans as if passing underneath a bridge. Other elements included jeans hung on street poles. Lee may not have the most cutting edge product in the world but it certainly knows how to pull off a cutting edge campaign. by Billy T

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DO YOU KNOW FIRST AID?
E-mail Monday, 11 September 2006

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To raise awareness around World First Aid Day,  ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Billy T

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EBAY BELGIUM
E-mail Friday, 18 August 2006

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Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.

The campaign, although funny, actually has a lot of truth to it. When you cant find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Billy T

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PLAYBOY GERMANY - GUYS PRAY FOR RAIN
E-mail Monday, 31 July 2006

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Playboy billboard promoting its online services in Germany - self explanatory.




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DRIVE THROUGH LUBRICATION AD
E-mail Tuesday, 04 July 2006

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We love ads that think outside the box, unfortunately we don't have any information about the brand, who created it or where its located. Anyone?
 

update: thanks to Boing Boing, and those who contacted us, letting us know that the ad is for a lubricated cream, created by Grey Worldwide.


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PIXEL ADS NOW TAKING OVER A BUILDING
E-mail Friday, 30 June 2006

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What started as a nerdy concept for the creator of the milliondollarhomepage.com has now spread into a building version in the same vein. So that we're on the same page (pardon the pun), milliondollarhomepage.com is a site devised by a 20-year-old 'minipreneur'. The site is a visual bombardment of advertising pixels on one page, and has earned its creator over a million dollars in advertising sales. Now the concept has been applied to a building developed by the Sandberg Institute. With companies like Nike and Apple on board, the concept simply cant fail. by Billy T


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