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A FRENCH AIDS CAMPAIGN
E-mail Monday, 17 April 2006

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This ad certainly hits us where it hurts, and that is exactly how Act Up works. Throughout the 1980's, Act Up's outing policies and political agendas were renown for both their extreme effectiveness and the controversy they
created. Outing closeted celebrities and politicians was a technique which Act Up were often criticized for. Wrong or right it got people's attention. This recent ad displayed in French magazines is typical of Act Up's advertising style, where shock value is the order of the day. A man doing a Sharon Stone ala Basic Instinct without his jewels! Now that's shocking. by Andy G


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