Monday, 11 September 2006 |
To raise awareness around World First Aid Day, ad agency Downtown Partners
placed life size realistic decals of a person at the bottom stairwells
in Cineplex Odeon Theatres in Toronto. At first, the decal generates
the impression that someone is lying down unconscious and needs help,
but as you get closer, you'll realize it's just a picture on the floor
with a call to action to visit www.redcross.ca for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Billy T
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DO YOU KNOW FIRST AID? 
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