Thursday, 28 September 2006 |

The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages.
The traditional large format 2D billboard simply doesn't cut it
anymore, as consumers are beginning to expect more from advertisers in
the way of 3 dimensional creative concepts. This campaign from
Heineken is yet another example of how a little idea can have a huge
impact when it's presented on billboard. by Billy T
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