LEE JEANS STREET CAMPAIGN (Paris) |
Wednesday, 13 September 2006 |
Those old advertising and marketing folks must get jealous when they
see great ideas, like this Lee jeans promo which hit the streets.
Created by French agency, Tribeca, the guerrilla campaign was staged on
the streets of Paris, featuring real product suspended from rope tied
to buildings, so people walked underneath a clothes line of jeans as if
passing underneath a bridge. Other elements included jeans hung on
street poles. Lee may not have the most cutting edge product in the
world but it certainly knows how to pull off a cutting edge campaign.
by Billy T
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