Tuesday, 12 July 2005 |
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If Nike where to launch a safe sex campaign, this would be it. Photographer Simon Wakelin came up with this smart concept image for Pony Sneakers which Pony rejected. (They didn't have the BALLS to use it) . The advertising project depicts an adonis champion
standing to attention with his most valuable assets covered by his
second most valuable assets. Sexy, striking and bold, if Nike decide to take this on, it will bring
new meaning to the phrase JUST DO IT . |
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NIKE SEX - JUST DO IT 
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