Sunday, 14 May 2006 |

In the tradition of cut out paper dolls, comes this innovative advertising concept from WEMPE jewelry. The printed pieces are perforated and can lift off the page allowing the readers hand to slip underneath to get a rough idea of what the product will look like when worn. Smart and simple, the idea is almost like advertising dress ups, eliminating the 'will it suit me ' factor , before you get to the store. WARNING, when trying on paper lingerie beware of paper cuts to the..... by Billy T see also the Wonderbra ad
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