Wednesday, 29 August 2007 |
The Nestlé Chocolate factory
in Mexico City's Paseo Tollocan near Toluca has never been a site
anyone went to see for its beauty. It is what is inside that has always
interested chocolate-lovers.
That changed earlier this year when
Michel Rojkind, the 38-year-old principal of Rojkind Arquitectos,
decided that he was not satisfied with the original idea of just
revamping the factory's viewing gallery.
He put together a team
that came up with an entire museum, with a shop, a theatre, and direct
access to the factory as well. The 300-meter-wide scarlet building
cannot go unnoticed by anyone driving the entrance freeway to Toluca.
This
is by far not the first chocolate museum in Mexico, the ancient home of
chocolate. Neither is it the first sweet museum for the
Switzerland-headquartered consumer-product behemoth Nestlé.
However,
it is probably the first chocolate museum ever to be called both a
piece of origami and a shipping container. The corrugated metal look
gives it an air of impermanence and industrial clunk while the bright
color and crazy shape evoke play and fun. What any of this has to do
with chocolate, we are not exactly sure, but we almost managed to fold
a KitKat wrapper to a similar shape. By Tuija Seipell
|
architecture 
Nestle Chocolate Museum 
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