Monday, 05 November 2007 |

Its not only the destination that is important the trip itself
matters as well. Both literally and figuratively. So why are we left
bored out of our heads, plus cold, wet, angry and hungry, as we wait
(and wait and wait) in line ups?

It is because the operators of clubs, cinemas, theatres, restaurants,
sports facilities and other entertainment venues fail to embrace or
take advantage of the entire user experience. We are right there,
waiting to be entertained and they ignore us and leave us out in the
cold?

As we ponder this, we are delighted when something like this fun ski-lift shows
up under our radar. It serves as a metaphor for the idea of doing more
than the minimum with every aspect of the experience. What we see is
ingenuity, creativity, and a sense of style and fun.

We know going down the hill will be fun, so why not make going up great, too? By Tuija Seipell
See also: A Swiss Chalet
|