Brands are tapping into the art space and we are, perhaps surprisingly, noticing some pretty awesome art installations as a result. It is a precarious feat for a brand to attempt because it can easily go wrong and have the exact opposite of the desired effect. A branded piece of art can be viewed as too promotional, too gaudy, too imposing and an intrusion into “public space.”

 
But done right, this kind of branded experience can work wonders for a brand and achieve the desired kind of street credo. Of course, brands such as Absolut, BMW, Nike and Adidas have been doing this for years quite effectively. These brands nurture new and up-and-coming artists and also garner huge online buzz for the brand, for the art piece, for the location and for the artist.

 
We’ve gathered some examples of both branded and non-branded cool public (and private) art in the hope that great branded art will replace the already-so-boring pop-up shops and flash mobs.

 
Nike’s 20-meter-high, 4.75-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was the centerpiece of a Nike installation Carlton Mall Atrium in Johannesburg. Leicester-based Ratcliffe Fowler Design created using a 3d image of Carloz Tevez. The Man was designed so that the balls remained virtually intact and can be donated to the community after the closing of the exhibition in August.

Also at World Cup, Coca Cola took advantage of the Crate Man craze and installed 54-foot CrateFan in Cape town at the Victoria an Albert Waterfront/harbor. It was built of 2,500 Coke bottle crates and weighed 25 tons.

At the BMW Museum in Munich, the Kinetic Sculpture of 714 metal orbs seems to float in space. The orbs hang from thin steel wires attached to individually controlled motors. The orbs animate a 7-minute “mechatronic narrative,” starting from chaotic and settling at the end into the six square-meter “flying carpet.” The installation, developed by Berlin-based ART+ COM is to be “metaphorical translation of the process of form-finding in art and design.”

When it is original, fresh and fun, this kind of public art is cool because it creates real viral attention. As actual live pieces, even if seen only online, they are exciting and seem real for the viewers who feel they are sharing it with those who have actually experienced it live.

There are also many ways of enhancing and expanding the live experience with online and on-site kiosk applications. As a way to create viral buzz, brand recognition and positive impressions, they are an effective marketing tool for the brands. - Bill Tikos.

For more info contact our marketing agency ACCESS

The stunning elegance of Jeff Nishinaka’s paper art calls for a new definition of paper. His meticulous sculptural 3D work appears to have been created from marble or extremely fine sand or vanilla ice cream or thick foam — definitely of something other than “just” paper. The Los Angeles-born artist works mainly with white, which makes the exquisite play of light and shadow a large part of the appeal of his work.

One might assume that there is very little demand for work that uses one medium and one color. Not so. Nishinaka’s work pops up everywhere in the most unexpected places, from medical illustrations of the structure of the eye, to private portrait commissions, to a life-size garden for a hotel.

He has a prolific career working in advertising, fashion and fine art, and also creating some larger installations. His commercial work includes commissions for fashion catalogues for Bloomingdales and Galeries Lafayette, advertising work for Visa, Coca Cola, Playboy, American Airlines, Toyota and Mattel. Even the colourful characters of Disney’s Lion King — Pumbaa, Timon, Rafiki et.al. — look absolutely stunning in Nishinaka’s white paper world (image below). If you want to see a lot of Nishinaka’s work in one place, you need to talk to his personal friend, actor Jackie Chan, the owner of the largest Nishinaka collection. - Tuija Seipell

New from our favorite French artist - Francoise Nielly

We're on the hunt for super talented 3D/CGI visual artists to bring alive realistically our marketing concepts for brands. If that's you - get in contact

 

We have a hunch we will be seeing much more of the work by the young, London-based graphic designer and illustrator, Nikki Farquharson.

 
Her ongoing project, Mixed Media Girls, gives the viewer a lot to look at. The collages appear innocent and sweet but at the same time exude sharp, pent-up energy that does not feel altogether safe. The title of the work is also wonderfully suggestive – or not, depending on how the reader wishes to understand it.



Farquharson’s work extends from the one-dimensional world to book projects and 3D pieces in which she often ponders and twists the meaning of words and proverbs, spies on conversations, and questions established truths.

 
In 2007, she started the website Random Got Beautiful that is open for anyone to submit images focused on a specific color. - Tuija Seipell

We are currently working on some projects (still under wraps) with a 23-year-old London-based illustrator, Dan Stafford. Born in Manchester, Stafford graduated this year from Loughborough University School of Art & Design with First Class Honours in Visual Communication. He is now busily producing slightly mad illustrations for clients such as Who’s Jack Magazine.

 
Stafford says filmmakers such as David Lynch and Stanley Kubrick influence his art, but we detect a Tim Burtonish sense of the bizarre — an aggressive duality of sweet and sinister, meek and macabre. In Stafford’s work, the dark side is mostly up-front in the subject matter while the softer side is represented through the choice colors and the softness of edges.

 
Indications of his future success include confirmed participation in 2010 in exhibitions in at least London, San Francisco and Glasgow. We believe that we will all see a lot more of his striking art in the future. - Tuija Seipell.

Minjae Lee is a young South Korean artist whose work expresses a semi-disturbing inner tension that is tough to ignore, even if you feel that you'd like to. It draws you in with its powerful colors, halting imagery and clever juxtaposition of beauty, innocence and fragility with brash, loud and aggressive.

The 19-year old artist is mainly self-taught and uses old-fashioned tools — such as markers, pens, crayons, acrylics — to create his illustrations. He has yet to break into commercial success, but as his style is developing and improving each time new images appear, we will likely see a lot of him in the future.

What characterizes his work overall is drama. The ethereal females that populate most of his work exude a dark, organic tension, and it seems that even the brightest marker colors do not quite manage to save them from some sort of looming peril. Or are we, the viewers, in fact, the ones who are in danger? Whatever the case, we are drawn in, interacting on an emotional level, surprised, looking for something.

Minjae Lee’s penchant for dramatic expression is clear also in the work of those he admires. His favorite photographer is the 55-year-old Japanese Hiroshi Nonami, whose women are equally capable of telling a dramatic, dark story. Not surprisingly, Lee’s favorite fashion designer is the king of runway drama, the Gibraltar-born, 49-year-old John Galliano. - Tuija Seipell

Robert Bradford creates his life-size and larger-than-life sculptures of humans and animals from discarded plastic items, mainly toys but also other colorful plastic bits and pieces, such as combs and buttons, brushes and parts of clothes pegs.

Contrary to some reports, he’s not a self-taught artist who tinkered in his shed one day and suddenly decided to create something out of his kids’ discarded toys. He is a London-born and U.K. and U.S.-trained visual artist who, like many artists, also had another career on the side. His was that of a psychotherapist.

In 2002, he started to consider the possibilities that his children’s forgotten toys could have as part of something bigger. Bradford says he likes the idea that the plastic pieces have a history, some unknown past, and that they also pass on a “cultural” history as each of the pieces represents a point in time. Recycling is not his primary concern, but each sculpture certainly keeps quite a few pieces from becoming landfill. Some of the sculptures contain pieces from up to 3,000 toys and sell for £12,000 (US$19,000). - Tuija Seipell

Françoise Nielly’s massive, colorful portraits are delicious to look at. Even more wonderful – and particularly infuriating to those of us who have timidly dabbled in painting – is to watch her create them. In a beautiful video posted on her site, she, in her confident, strong hand, wields her painting knife shaped like a miniature garden trowel, and makes painting look easy like cake frosting. She paints her vivid, passionate canvases — some as large as 78 x 25 inches (195 x 62 centimeters) -- from black-and-white photos, further proof of her unfailing ability to interpret light, shadow, hue and tone by applying brilliant colors and daring strokes. 

Born in Marseille, brought up near Cannes and Saint-Tropez, and now living in Paris, Nielly is at home among bold contrast and dazzling light. To add to her likeability, here is the list of her loves: Life, wide open spaces, sushi, blue lagoons, the Internet, humor, books, Paris, New York and Vancouver. - Tuija Seipell 

We believe you shouldn’t judge a book by its cover, but you can judge your favorite drink by its label. Vitaminwater is crowdsourcing its next flavor through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavor.

Vitaminwater enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.

Bottles designed by TCH Design

We are excited to soon be launching TCH customized designer car wraps, so that car can really feel they  a cut above everyone else on the road. We are imagining the fun that owners will have in selecting their favorite design for their very own car.

 
We would love to hear from designers/illustrators/art directors who would be interested in submitting a design for consideration as one of the final 25 options. If you are interested, please email us and we will give you the details on how to submit your design. Have you seen our Mini in Neon colors?

Other TCH initiatives by our new marketing agncey - ACCESS include - McFancy McDonald's - POP UP Skate Ramp, Virgin Atlantic by TCH, TreeLife by TCH, Puma Spinstar by TCH

1948 is Nike’s creative playground-retail store in the old brick railway arches of Shoreditch, London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and assorted fun.
 
The installation created by Finland-born illustrator/artist/designer Kustaa Saksi is all about the historical fun journey of the Nike running shoe. Typical for the currently Amsterdam-based Saksi, the sprawling scene has a pop-art, retro feel that fits Nike’s history as a brand. Saksi’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way.
 
Saksi’s last name translates as “scissor,” or it could also be “Saxon,” depending on your preference. He is proficient in many media, including print, sculpture and now also more frequently 3D. Saksi has also designed massive building wraps, and even clothing and wallpaper. His book, Offpiste (2008), is a visual feast of his recent work. In addition to Nike, Saksi’s client list includes Comme des Garçons, Citroen, Diesel, Issey Miyake, Lacoste, Levi's, New York Times, Mercedes Benz, MTV, Playboy and Wallpaper. - Tuija Seipell

Eclectic, electric, electrifying and energetic are words that describe the work of art director and designer Pedro Vilas-Boas. Stationed in Lisbon, the Portuguese-born Vilas Boas collaborates with a variety of complementing talent and comes up with fascinating web sites, online and offline projects, graphics, posters and even T-shirt designs for A-list clients such as Nokia and Carlsberg.

His work is characterized by a mix of contrast, electricity, motion and bold lines. The result is an effective blend of energy and punch. Lucky for his high-energy clients that Pedro Vilas-Boas chose this type of punch as his preferred medium, and did not fulfill his childhood dream of becoming a policeman. - Tuija Seipell

Welcome to Matt W Moore's world. His retro, abstract inspired graphics with a steely, graffiti-edge have seen this young Portland-based artist's work traverse the globe. Moore's vast commercial portfolio includes gigs for mega brands including Burton, Nike, Wired, Citroen, Vodafone and many others. Fascinated with symmetry, geometry and saturated colour, he creates retro-spirited, abstract graphics with a wild, graffiti edge. 

A process of experimentation led to Moore's lauded signature "Vectorfunk" style of digital illustration, inspired by abstract geometry, vibrant colour combinations, dynamic compositions, depth and contrast. He also works across the spectrum of design and art disciplines - from canvas paintings to textile/apparel design and to logo/identity work. His typography, type treatments and icons are featured in his annual monochrome series, and in a comprehensive solo book called Vectorfunk by ROJO. - Lisa Evans

The Mini Cooper has been created for a TCH Special Mini Cooper project which we will unveil soon.

Take a look at these incredible abstract and retroesque pieces by designer and illustrator Andy Gilmore. Born, raised and based in Rochester, New York, Gilmore applies the understanding of one practice with the other - applying the proportions of harmony to form and colour - colours as chords - and scales as tonal gradations, in order to create these geometric works of art.



His clients include: the new york times, foursquare outwear, seed magazine and the webby awards. If you love his work as much as we do, you can get your hands on a print (or even a t-shirt) over at Etsy


Andy was also the first illustrator we contacted to design a poster for our first offline event - TreeLife

Never before has your brand's visual language been so crucial to your business. In the age of "blink and you'll miss it" attention spans, your visual identity acts as a shorthand, expressing your brand's personality and values literally at a glance.



Brands are like us, they don't just want to be heard, they want to be understood and embraced, they want meaningful connection. Our global team of innovative creatives will bring your brand to life. The Cool Hunter Design represents a paradigm shift in the creative process.



Why use one studio when you can draw upon a global community of creatives - the international roster of collaborators who inspire hundreds of thousands of The Cool Hunter readers every day.     Click here for more info

Gianluca Fallone is a designer/illustrator from Argentina, currently based in London. At only 23 years old, he has managed to build up an impressive folio that includes work with clients such as MTV, Nike and Cartoon Network.

Fallone’s stance is simple —’I love type and design, and I particularly like when both are present — and evident in much of his work. He is inspired by Japanese animation and comic books that also triggered his ’illustration-design rollercoaster,’ and his pieces are beautifully crafted and extremely detailed. Fallone is putting his mark on the Argentinean design world, and we are expecting to see great things from this young and amazingly talented artist. - Brendan McKnight

She was born in Sweden, worked in Brazil and is now settled in the Portland area. The prolific illustrator and mixed-media artist Linn Olofsdotter is a global citizen of the most interesting kind. Her own life in different locales gives her many sources of inspiration and most likely helps her flex her illustration muscle to meet the needs of a vast variety of clients.



Her work has appeared in Computer Arts  and Bon Magazine; she’s created T-shirt graphics for Levi’s, wall murals for a hotel in Los Angeles, CD covers for artists and illustrations for Oilily and La Perla. Nearly all of her work has a collage-like feel, with many layers, nuances and media. The somewhat surreal and psychedelic look of some of her pieces attests to her ability and willingness to trot not just the globe but regions beyond. - Tuija Seipell

New York artist Tara Donovan is a master of seeing. Not just looking, but actually seeing. Her sculptural, one-of-a-kind art is based on her ability to see, imagine and create forms, shapes and textures from ordinary objects that most of us don't even notice. She creates art from rolls of tape, pieces of pencil, Styrofoam cups, paper plates, napkins. Her sculptural works evoke thoughts of nature. A perfect example is the 'Untitled' cloud formation she created in 2003 from Styrofoam cups and glue.

The 38-year-old Donovan has recently accomplished several things many artists never achieve. This September, the first monograph of her work was published by visual book press, Monacelli Press (now owned by Random House). A couple of weeks later, on October 10, a traveling retrospective of her work opened at the Institute of Contemporary Art in Boston.

But perhaps the biggest deal is the extra half-a-million dollars that she will have to work with in the next few years. In late September, she received a phone call from the John D. and Catherine T MacArthur Foundation. She was informed that she had been made a Fellow of the Foundation and that she will receive a $500,000 MacArthur Foundation 'genius' grant. It is a no-strings-attached support of her work over five years. She was selected as one of 25 recipients in 2008. Others include a physician, an astrophysicist, a violinist, a computer scientist and representatives of many other endeavours who were selected for their creativity, originality and potential to make important contributions in the future. - Tuija Seipell

The name Gary Fernandez has started to appear often enough to warrant a closer look. Fernandez is a freelance illustrator and graphic artist based in Madrid, Spain, and currently living in Vancouver, British Columbia, Canada. His client list is impressive, ranging from advertising heavies DDB, McCann Erickson, JWT and Grey to superbrands such as Coca Cola, Nokia and Camel. His illustrations have appeared in numerous magazines and books.


 
Fernandez's intricate, retro-esque illustrations marry a liquid stroke with a rigid tension, which in turn projects an underlying seething mood and latent danger. For some reason, I'm thinking Dadaism and Salvador Dali mixed with the sixties London vibes and New York's retro fashion illustrations. At the same time, some of his work is almost whimsical and merry; evoking images from Cirque du Soleil and old European circus posters. Whatever you see, you are irresistibly drawn into his world.


 
A fantastic recent example is his elaborate illustration book titled Introduction to Fantastic Girls, Future Landscapes & the Most Beautiful Birds Ever Seen, available -- possibly -- on his site in limited quantities.

 
Gary Fernandez is also the founder and creative lead of the T-shirt brand VelvetBanana. The name VelvetBanana draws its parts from The Velvet Underground and Andy Warhol banana cover for their first album The Velvet Underground and Nico (1967).


 
Fernandez started VelvetBanana in 2005 with the goal of redefining the "Art Rock T-shirt" by producing thematic collections. The themes capture certain moods, songs or bands. The latest, Collection #3, is described as having electrifying, abrasive, furious and hypnotic graphics full of energy, although the photo book of the collection appears indoorsy and tame, with clean yet fashionably brooding models photographed against a pristine white background.- Tuija Seipell