Since Samsung’s well-promoted 3D TV projection on the historic Beurs van Berlage building in Amsterdam in May 2010, dozens of brands from Ralph Lauren to Mattel have dabbled in the 3D projection mapping concept. Unfortunately, many of them are not really investing in the creative which is why it all very quickly started to feel and look the same. They’ve gone down as boring and repetitive, just like the hundreds of flash mobs that had no real reason to exist. The fun and surprise factor lasts only for the first few times. The impression copycat attempts leave is boring, not creative, negative. An emotional connection with the brand is essential regardless of the medium. It is still always all about creativity, not the tools. Adidas France is succeeding here with their 3D experience.
The TCH Access Agency is busy taking it even further, planning events such as concerts, fashion shows, movies and circus performances with 3D. The technology is there, but it is the creativity that will evoke the wonder. - Bill Tikos.
This is how you market real estate and take advantage of social media. Draw attention like this fantastic video drew ours! It was created by Tronic Studio in New York, the same team that is busy putting on the finishing touches on the TCH TV video we will be showing here next week!
The real estate in question here is the 57-story luxury residence, 56 Leonard, in Tribeca, designed by the Pritzker-prize winning, Beijing Bird Nest-creating Swiss firm of Herzog & de Meuron. Tronic tapped into their architecture background to envision this video where the elements of each floor fall down from the Manhattan sky and land on the custom-designed sculpture by Anish Kapoor. Absolutely brilliant.- Bill Tikos
Theo Altenberg has been active in so many artistic genres that it seems like a silly simplification to call him a painter.
There is an intriguing drama in his yummy olis-on-cardboard that hints to his other talents. In these seemingly random splashes and smears of mixed oily color, the viewer finds him- or herself looking for scenery, people, recognizable forms.
Whether this was Altenberg’s intention or not is irrelevant. What matters is that it gives us pause. We look. We see.
The 59-year-old Altenberg was born in Mönchengladbach, Germany, and lives in Berlin. He is an actor, singer, painter, photographer, writer, performer.
He’s even played the role of Andy Warhol in a 1991 film, Andy’s Cake, directed by Terese Panoutsopoulos. Most of Altenberg’s work and collaborations have taken place in Europe. - Tuija Seipell
New York artist Tom Fruin’s outdoor sculpture Kolonihavehus in the plaza of the Royal Danish Library in Copenhagen has the appearance of a friendly and colorful stained-glass house, yet it also evokes thoughts of churches and Charles Rennie Macintosh.
Fruin’s sculpture is constructed of a thousand reclaimed pieces of plexiglass ranging in size from 2x2 to 24x36 inches. They originate from many sources, including a closed- down plexi distributorship near Copenhagen, a framing shop, the basement of the Danish State Art Workshops, and the dumpsters outside the Danish Architecture Center.
The sculpture was brought to life by daily performances by Copenhagen-based CoreAct headed by Anika Barkan and Helene Kvint. The performances included poetry of the Danish Vagn Steen, Computer-controlled light sequences by Nuno Neto and a sound installation by Astrid Lomholt.
Kolonihavehuses were originally small garden sheds that were designed to give cramped and often impoverished city-dwellers a small plot and a refuge from city life. - Bill Tikos
Seriously one of the greatest mountain bike edits you'll ever witnessed. Impressive filming and riding.
The song is by Radical Face - Welcome Home
Creative duo Kirsten Rutherford and Lisa Jelliffe from London’s Brothers & Sisters agency drew our attention to their current poster installation “Making the invisible visible” that hit the streets of London this past weekend.
It is a collaboration with the Berlin-based, three-person photographic street art collective Mentalgassi in support of Amnesty International.
The London poster campaign is specifically in support of Troy Davis, a man described as having “been on death row for 19 years in the USA, despite serious doubts about his conviction.”
The posters, depicting a close-up Davis’s face, are mounted on fence railings that disguise the posters so that the face behind the bars is revealed only when viewed from an angle. View the video.
The three posters are located at 4-7 Great Pulteney St, 21 Great Pulteney Street, and 5 Berners St (all W1). - Bill Tikos
TCH has been active online for 6 years and sometimes it seems we forget how amazing it is that the community that follows us just keeps growing. Many of our articles are read by millions of people, and the numbers of regular readers, followers, friends keeps growing and growing.
To celebrate this community, we commissioned artist Fernando Volken Togni from Brazil to create a poster. It reflects the multicultural, multi-discipline, multi-everything environment of the cool world of TCH.
Fernando also designed one of our car wraps which will be available in 2011.
The construction is made out of gütermann thread, wood and nails attached at either end to blocks of wood, the effect is like a real-world version of computer generated imagery. Stunning.