The Cool Hunter, Roaming the globe so you're in the know
Art
From its inception as a streetwear label, Diesel has demonstrated a strong social conscience, priding itself on the connection to its humble creative, innovative roots. Founder Renzo Rosso is still hands on at the label’s headquarters in Italy. Over the years, Diesel has initiated several projects designed to give something back to the community by inspiring them to create. The DIESEL WALL Award is one such project, which is still going strong. The award brings contemporary art to the masses by using public spaces to define or re-interpret the surrounding territory. Young artists are encouraged to express their ideas, which, if selected, will end up on the ‘Diesel Wall’ in either Berlin or Milan. Last year’s award received more than 1200 submissions. by Bill T
July 5 2006
From its inception as a streetwear label, Diesel has demonstrated a strong social conscience, priding itself on the connection to its humble creative, innovative roots. Founder Renzo Rosso is still hands on at the label’s headquarters in Italy. Over the years, Diesel has initiated several projects designed to give something back to the community by inspiring them to create. The DIESEL WALL Award is one such project, which is still going strong. The award brings contemporary art to the masses by using public spaces to define or re-interpret the surrounding territory. Young artists are encouraged to express their ideas, which, if selected, will end up on the ‘Diesel Wall’ in either Berlin or Milan. Last year’s award received more than 1200 submissions. by Bill T
