It’s not only the destination that is important – the trip itself matters as well. Both literally and figuratively. So why are we left bored out of our heads, plus cold, wet, angry and hungry, as we wait (and wait and wait) in line ups?
It is because the operators of clubs, cinemas, theatres, restaurants, sports facilities and other entertainment venues fail to embrace — or take advantage of – the entire user experience. We are right there, waiting to be entertained and they ignore us and leave us out in the cold?
As we ponder this, we are delighted when something like this fun ski-lift shows up under our radar. It serves as a metaphor for the idea of doing more than the minimum with every aspect of the experience. What we see is ingenuity, creativity, and a sense of style and fun.