February 1 2008

The much awaited, fabulous, 6,000 square-foot M.A.C Pro space has just opened in New York. Occupying an entire floor at 7 West 22nd Street, the new facility is divided into two separate sections, each with its own entrance: A retail/studio and a training area. Unlike other M.A.C Pro stores around the world, this is a full-blown studio and experimentation facility for make-up artists and beauty professionals. With its dramatic open layout, the space is a true feast for the eyes.

M.A.C Pro's New York store is completely dedicated to serving the pros. At the mixing station, they can hone their skills, test samples and experiment with the product with all of the tools of the trade nearby. The reference library is stocked with books, magazines and other reference materials for those who want to learn more or do research. At the photography studio, they can record their processes and their results. A separate training area, a kitchenette and bathrooms with showers make this an ideal space for some serious learning.

Makeup Art Cosmetics (MAC) launched in 1984 when two Canadians, makeup artist and photographer Frank Toskan and beauty salon owner Frank Angelo, opened a single counter in the basement of the now-defunct Simpson's department store in Toronto. Staffed by professional make-up artists, determined to become the ultimate color authority in make-up, and blessed with an outrageous sense of drama and theatre, M.A.C gained huge popularity among professionals and consumers. The Estee Lauder Companies bought 51 per cent of M.A.C in 1995 and the rest of the shares in 1998. Sleek stores, a vast array of color options, and a sense of professionalism and artistry are still the hallmarks of M.A.C that now has more than 750 stores in 50 countries. By Tuija Seipell.

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