Stores

May 14 2008



If you were led to a department store’s make-up and perfume floor blindfolded, would you know where you are when the blindfold came off? What store, what city, what country? Probably not, as one looks just like the other. Unimaginative, predictable, boring. Not so at Berlin’s 100-plus year-old Kaufhaus des Westens, one singular store known by Berliners as KaDeWe. Specializing in luxury, style and indulgence, KaDeWe has never shied away from swanky design or striking displays. This time, they’ve allowed Hamburg-based Bilen & Born GbR  to create two radically different areas on the ground-floor perfume department. One is a white space-agey multi-label area inspired by the act of breathing in fragrances, where spirals and rounded shapes draw the visitor in. The other is a baroque-inspired space with a contemporary twist. With its glass mosaic floor, studded pillars and ceiling with more than 8,000 Swarovski crystals, these surroundings are memorable even if the brands are the same as everywhere else. By Tuija Seipell





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