While hipsters the world over are salivating for distorted bangers from
the likes of Justice, Teenage Bad Girl and the rest of the rabble,
there’s something far more exciting happening just out of the
spotlight. It’s called Valerie (scene, sound, label and blog). It’s
sunglasses at night, John Hughes, Molly Ringwald, old Sega Megadrive
cartridges, endless summers and high drama romance all rolled into one.
Purveyors of the Valerie sound include founders the Outrunners,
Anoraak, College, Mathelvin and Minitel Rose and more recently
Parallels and Aedyhawke, all brought together through their shared
adoration of retro synths and Miami Vice re-runs. Good thing they all
found each other because they’re hitting all the right marks, from
Maethelvin’s car-chase disco to the teenage anthems of College and
Anoraak’s make out sesh scores. In three years time Valerie might be an
inescapable, designer-tee-spewing, branding monstrosity. Right now, it
just sounds so good. Touch it while it's still pure.
myspace.com/collegeofloveBy Dave Ruby Howe