Stores

May 22 2008



After becoming one of the world's hottest boutique botanical skincare ranges, the Australian-based Aesop brand is now making a name for itself in the world of innovative retail design, injecting a large dose of cool into the concept of sustainability. If you thought the brand's Melbourne "cardboard" concept store was clever (all of the merchandising stands were made from recycled cardboard), you'll love its brand new Adelaide "bottle" boutique. The store's ceiling is crafted entirely out of recycled bottles, precisely arranged in a wave pattern. Who said green had to be dowdy?

These new Australian stores are part of a big phase of expansion for Aesop, which has also just opened boutiques in Paris and London's swanky Mayfair. By Lisa Evans





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