In a cluttered market like eyewear - where every designer and his chihuahua has a range - it's difficult to stand out. Which is why we were excited to discover Cassius, a hot new brand that hails from New Zealand, the fab antipodean country that gave the world the wonderful likes of fashion designers Karen Walker and Zambesi.
The Cassius range takes inspiration from architectural proportions, specifically from the work Walter Gropius and the Bauhaus movement. Cassius applies the sharp clean lines, beautiful solid monochrome colours and classic silhouettes to a range that is individual but still wearable. The luxe frames are handcrafted from Italian zyl acetate and integrated titanium spring hinges; fitted with CR39 protected lenses with a rating of UV400. Glam and functional. Impressive.
The branch launched in the southern summer of 2008 season at the international apparel exhibition in Las Vegas, and was a hit with exclusive stockists in London, Los Angeles, New York, Paris, Sydney and Tokyo
The brand was founded by creative director Jason Ng. Cassius is right on the pulse of the way the fashion business is evolving, taking inspiration from more exclusive diciplines of design such as art, illustration and architecture. This trend has seen many non-fashion people get involved in fashion, who have created innovative fashion products by casting thier fresh eyes on tired old forms. They don't know the rules so naturally, they break them. Design anarchists. We like it. - Laura Demasi
Have you discovered a new eyewear brand we should know about? send us tips [email protected]