Kids

December 10 2008



ArcheToys designed by Floris Hovers may be toys but kids do not need to get excited. Adults are going to scoop them up, now that they are apparently available - although we are not yet quite sure how or where we could buy them.
 
Hovers was born in 1976 in Raamsdonksveer in the Netherlands and graduated from the Eindhoven Design Academy in 2004. The first ArcheToy was an ambulance that Hovers created for his little cousin. The simplicity of the cars from the 1950s and 1960s charmed and intrigued Hovers and so he began to craft a fleet of specialty vehicles. They are archetypes of uncomplicated, recognizable form; toys for adults minus tiresome macho undertones.
 
Hovers introduced ArcheToys to the world at the November 2007 Dutch Design Week in Eindhoven. His intention of designing furniture has now been sidetracked as these little things have taken off the way they deserve. More than 40 strong and growing, the ArcheToys fleet includes several that we simply must have — especially the hearse, combine and ice-cream truck. - Tuija Seipell

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