Stores

February 20 2009



The second U.S. store (after N.Y.) of the Japanese brand BAPE has become a solid street-corner anchor at 8001 Melrose Avenue in L.A. With only a few flimsy palms outside, the eye-catching, BAPE signature camo print in juicy neon tubes strikes a commanding visual presence especially at night.



Inside, a huge glass cylinder, six meters in diameter, dominates the cool 4.5-meter-high space. Inside the cylinder, sneakers revolve on conveyer belts giving both an industrial and a museum-like feel. The oldest BAPE stores in Japan have already celebrated their first decade, but in Europe and the U.S., the brand has only recently started to gain a retail presence. In addition to Japan, BAPE stores exist in Hong Kong, Paris and London, and now two in the U.S.



The L.A. store was designed by Masamichi Katayama and his company Wonderwall. The 43-year-old Katayama is well known for retail work in Japan, France, U.K., the U.S., Russia, Hong Kong and China. - Tuija Seipell



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