Events

August 28 2009

Here at the industry arm of TCH, our agency Access collaborates with some of the world's best companies to help them stand out from their competitors. We specialize in developing ideas to help brands move into the new, niche Cool Age.

We also develop ideas to take TCH into the offline space, starting with TreeLife and now our Pop-Up skate park.

This innovative concept sees art, design and extreme sports collide creatively in an awe-inspiring, customized skate park entirely unique in the skating world. Using pop-culture icons and the latest trends, the Pop-Up Skate Park by TCH creates ultra-cool skating environments, designed to garner the ultimate media exposure through their incredible appeal and popularity.

Currently, we are creating two Pop-Up Skate Park themes – Transformers and Space Invaders — both ideal promotional media for high-energy brands that want to attract serious attention.

For Transformers Skate Park, we commissioned Christiann Klaassen and his amazing team from Rockhunter in London to visualize the recreational and promotional space where design, technology and skate culture meet with a cool Skate Park.

This is a fully customizable skating environment, designed for each specific location’s surroundings, and incorporating a range of innovative ramps, bowls, half-pipes and landings.

Two oversized Autobot Transformer robots, impressively positioned at either end of the skate park, signify guardianship of the ramp and those who use it, echoing seamlessly the Transformers film concept of robots protecting humans.

En all-encompassing landscape of illumination and light-projected designs enhance the skating environment. There is also the option of showcasing a range of rotating art works to further emphasize this hyper- real environment.

Space Invaders, in turn, are arguably the biggest pop-cultural icons of the 80s! The original characters that introduced the world to the realm of video gaming through their pixilated aesthetics, enjoy the unique advantage of multi-generational appeal. Globally, from children of the 80s through to Generation Y, the public has recognized and appreciated these characters for their cool simplicity.

The Cool Hunter is taking these alien invaders and super-sizing them for their unique skate park. A pair of larger-than-life Space Invader characters frame the two ends of the skating environment. Made from translucent Perspex, these illuminated figures create the visual masthead for the Skate Invaders Park.

The skating surface itself reflects the playing environment of the original 80s game. This design comprises of illuminated alien ships, fighter units and laser beams as seen in the games architecture.



The entire Skate Invaders environment will be visually enticing and provide innovative user functionality for Skate Invaders. Skate Invaders has been rendered by Per Krogsgaard and Jason Idris Alami from What!

If your brand is ready to launch a Pop-Up Skate Park by THC in your city, get in touch.

Mini Cooper by TCH is also another project we'll soon announce online.

How can TCH work with your brand on innovation and creating new brand experiences worth talking about? - get in contact with Access Agency.

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