Speaking to Elly Jackson, the flame-haired singer and focal point of UK duo La Roux, on the eve of her ascent into the realms of pop-stardom - that being the pinnacle reaches of the pop charts - is interesting in that it's an incredible achievement for an electro duo, who regardless of their enormous potential don't fit the mold of conventional chart-darlings, and also because Jackson doesn't see herself popstar yet.
"Yeah, it's very weird in a way. I never expected us to do well on the pop charts like we have done, but yeah, it's nice anyway," Elly says, referring to La Roux's two most recent singles, In For The Kill and Bulletproof, hitting number 2 and 1 on the UK pop charts. "When In For The Kill first entered the charts we were chuffed about it, but then it started to climb and it reached number 2, so we were sharing space with genuine pop stars," she explains from the back of La Roux's tour van. "I was just happy because it meant that people were listening to our music. That's the important thing."
But despite the double-act's runaway success La Roux aren't a flash in the pan, as Elly states emphatically. "A lot of people think that we've just kind of appeared over night, but that's not the case at all. We've been doing this for years. It took a couple of years of recording and writing together to find out what we liked and what we didn't like, and then last year we started taking that around to labels and people who wanted to work with. It's been a long time coming for us, so if people think we've just sprung up out of nowhere, they're wrong."
As Elly suggests, the La Roux project has been developing and gestating for a number of years before taking off. The singer explains that the years leading up to their self titled album were spent "struggling" with songs. "It started out very different to what you hear now. We were doing things in an organic kind of way. It wasn't strictly folk music, but there were a lot of acoustic instruments involved. I grew up listening to a lot of folk music so I guess that was a big influence at the time," she says fankly. "But our songs weren't working. It was difficult for us. Like, the songs were good, but there was just something that wasn't 100% right. So we took a break from things for a little while and I started listening to a lot of electronic music, a lot of synthpop and stuff. Ben ([Langmaid], the other side of La Roux) and I got together again and decided to try things out with some electronic sounds, and it just clicked. The songs finally made sense.”
La Roux by La Roux is out now. Hit the band’s website for a free download pack. - Dave Ruby Howe