Stores

September 12 2009

Not so long ago, we noticed the handiwork of Deardesign when they created the Munich sports shoe concept store in Barcelona’s massive L’illa Diagonal.
 
Now Ignasi Llauradó and Eric Dufourd, the founders of the Barcelona-based design and architecture studio, have completed another flagship store in the same mall. This time, the store belongs to local fashion brand Lurdes Bergada, Syngman Cucala, established by the 30-year fashion veteran, Lurdes Bergada.
 
In keeping with the fashion brand’s industrial and minimalistic style, Deardesign created a vast hangar-like feel by including all of the functions of the store – both client-facing and back-room – under one roof, but separating them with a curving wall.

This wall, created with 1,000 pieces of beech wood screwed together by 2,400 screws, forms an igloo-like huge presence and becomes a focal point that emphasizes the size of the entire space. Each piece of wood is unique and each piece is visibly numbered – a necessary technical detail for building the wall and a creative design idea to expose the “making of” and to bring attention to the construction features. The use of concrete, wood and cement further adds to the warehouse-like atmosphere.
 
The clothing brand is all about simple, clean lines and technical ability, and the industrial feel of the store interior echoes this beautifully.
 
Lurdes Bergada and her son, Syngman Cucala, are known for the practicality and high quality of their fashionable clothing for both men and women, sold in their five stores (including two in Madrid) of which the first opened in 1978.
 
For Deardesign, this flagship is an impressive addition to their already impressive retail client list that includes LVMH Group, Burberry, Nike and Sephora. Ignasi Llauradó is an industrial designer educated in Barcelona and Eric Dufourd is a Paris-trained interior designer. They established Deardesign in 2005. - Tuija Seipell