Many old concepts are best left in the past, but not the barbershop. Brendan Murdock believed this statement so strongly that in May 2006, he opened Murdock, an upscale, traditional barbershop on Old Street in the funky design district of Shoreditch in East London. Murdock was right, of course, and two more of his “male grooming nirvanas” have opened since — in September 2007 in Liberty’s department store and in August 2009 among the high-fashion boutiques on Stafford Street in Mayfair. Still in his mid-thirties, Murdock has taken the scenic route to barbershopping — ambling from financial studies to a career as a lawyer, and then opening the CRU restaurant in Shoreditch in 2002. He now focuses solely on all aspects of his shaving emporiums that offer the traditional wet shave, haircuts, manicures and facials. It seems men are in for some serious pampering as Murdock has said he wants his stores in every major city around the globe, and we have noticed old-style barber stores with a modern design touch opening everywhere from Milan to Sydney and NY. - Tuija Seipell.