Last week, Martell Cognac flew TCH to Paris to attend the unveiling of the Martell Amber Lamp by iconic French architect, Jean Nouvel.
We were delighted to discover that Lionel Breton, CEO of Martell is a big fan of TCH as is the team at Nouvel's studio.
In his presentation, Mr. Nouvel told us how he was brought up in the same region where Martell Cognac is made, and so it was natural for him to want to create the lamp as a tribute to the excellence of Martell cognac. Only about 50 of the sculptural lights will be manufactured and they will be exposed in prestigious outlets across the globe, art galleries, museums, etc and at Martell's Chateau de Chanteloup in Cognac.
The 65-year-old Nouvel created not so much a lamp as a sculpture – a large glass bulb with a metal staff that glows warm, golden light almost as if the glass were still semi-liquid and hot, and in the process of becoming its final shape. The glow of this warm light is a perfect place to enjoy the company of friends and to sip some Martell cognac!
Martell was founded by Jean Martell in 1715. From the Firino-Martell family, it passed through the hands of the Canadian Seagram family to its current owners, the Pernod Ricard Group, that also owns Ballantine’s, Chivas Regal, Absolute Vodka, Kahlua, Malibu and many other premium alcohol brands.
The Martell brand has been creating some buzz recently by launching a Martell-branded window display at Harrods in London and a look-at-me-style pop-up at Hong Kong airport.
Last but not least, a huge thank you to Katja Graisse from Balistik Art who handled all of the details of our visit with impeccable style and superior efficiency – in English and French! We deal with dozens of PR firms each week, and we can say with conviction that Katja is the best of the best. It is no wonder that French luxury brands form the bulk of her clientele. - Bill Tikos