Steed Lord is a musical performance art project from Iceland working on the frontiers of pure creativity and music-making with impressive and energetic live performances, experimental filmmaking, photography, fashion design and styling, art direction, graphic design and other visual media.
The threesome, KALI, MEGA and DEMO, all hail from Iceland where they grew up in the entertainment and art world, learning their craft at an early age in their fathers’ studios.
Drawing their raw inspiration from their Icelandic background, they have managed to create a world of their own that they call New Crack City where they create their art and write their music.
Steed Lord have since early 2006 been a 100% DIY project, and toured all over the world with their music, performing for thousands of fans and being featured by numerous magazines, music and fashion blogs, TV shows and radio. They even designed a clothing line for retail giant H&M.