March 4 2011

Stella Artois Cannes Casting Call

Stella Artois Cannes Casting Call

Stella Artois Cannes Casting Call

Last year our friends at Stella Artois introduced us to Jacques d’Azur – the undisputed King of Cannes. He was the coolest man in the world – A boules champion, competitive water-skier, bon viveur and movie producer famous the world over. A man who was so cool that Sinatra uses to call him Sammy Davis Senior.

Then Jacques went missing, presumed dead - and 90,000 people entered the competition to be named his rightful heir and receive their inheritance: an unforgettable, once in a life time weekend at the Cannes Film Festival.

2011 sees Stella Artois take on something even more ambitious – they will attempt to bring the story of Jacques’ incredible life to the big screen.

The Cool Hunter is partnering with Stella Artois to hold the world’s biggest casting call to play Jacques d’Azur.

Men can audition online opposite a beautiful leading lady using their webcams. They we will then receive a scene from the film finished up to cinema quality of them starring in the film. They can share their audition film via social networks and have their film viewed and judged by a panel of experts.

The best budding actor will star in the final film which will premiere at Cannes during the Film Festival.

But that’s not where it ends – because the winner will also be attending the premier of his film. But first we need a venue fit for the premier of such an illustrious film. And the only place we could think of was Jacques’ own house. So this year at the Festival we will be painstakingly recreating Jacques mansion – not where it once stood but on the Ritz Carlton’s private beach, complete with his open air cinema screen and 40 person hot tub.