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March 9 2011

Madrid-based illustrator, engraver and painter Gabriel Moreno is attracting attention with his great illustrations. His latest work with the Jüng von Matt/Limmatt agency in Zurich for the 80-year-old Swiss shoe brand Vögele plays a fun visual trick.

You need two takes to figure out that you are looking at an illustration with real feet/legs and real shoes.  Somehow the eye fights this reality, trying to convince you that it is all the same; either all illustration or all “real.” A perfect example of a creative idea that has not yet been overused and therefore it delights and surprises. Which is what we want. - Tuija Seipell

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