Art

March 10 2011

This is how you market real estate and take advantage of social media. Draw attention like this fantastic video drew ours! It was created by Tronic Studio in New York, the same team that is busy putting on the finishing touches on the TCH TV video we will be showing here next week!
 
The real estate in question here is the 57-story luxury residence, 56 Leonard, in Tribeca, designed by the Pritzker-prize winning, Beijing Bird Nest-creating Swiss firm of Herzog & de Meuron. Tronic tapped into their architecture background to envision this video where the elements of each floor fall down from the Manhattan sky and land on the custom-designed sculpture by Anish Kapoor. Absolutely brilliant.- Bill Tikos

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