It's good to see that the Mattel Hot Wheels brand is experimenting more and more in guerrilla style stunts globally. With such a fun brand the potential for creative expression is endless. Our own agency Access had been approach by Mattel to create some unique campaigns for the brand as they are now marketing Hot Wheels to a much more older demographic.
Expect to see more of the Hot Wheels brand!
Here are some fun examples:
Ogilvy & Mather, Bogota, Colombia, created this eye-popping funwheel for a highway underpass.
Big Brothers Are Watching! A great example of scale gone crazy, created by Ogilvy & Mather, Mexico.
A Really Big Boy watching the cars — another one in the same maxi-scale genre by Ogilvy & Mather, Mexico.
Hot Wheels Race Off - A global competetion to find the fastest Hot Wheels Car Racer by Access Agency.