Beck’s has created a long-standing culture of creativity & innovation dating back to the brand’s inception. In 1874 they introduced their iconic green bottle in defiance of the conventional brown bottle. Fast forward to today, Beck’s is celebrating another iconic moment – 25 years of dialogue with the art community through the Beck’s Art Label.
Art & culture enthusiasts have a way of getting involved. Through the end of April Beck’s is presenting the best of their 25 year archive via an Art Crawl in London.
The Art Crawl is part of Beck’s Beer Into Art concept, transforming ordinary beer bottles into works of contemporary art. Head over to one of the participating bars, or learn more here.