Events

August 23 2011



What do you get when you combine the ultimate summer playground with a fun, cool brand that is willing to play with you? You get life-size Mini convertibles, inflatable beach toys that are as much fun for adults as they are for kids.



Most likely kids will have no chance at all to play with these toys as the Mini inflatable screams grown-up fun in an irresistible way. This is the ultimate beach accessory; too big for the ordinary pool but perfect for the warm waters and sandy beaches where the in crowds gather to see and to be seen.



Beach-goers can just grab one and play in the sand or on the water. They will be able to enjoy the sun, catch the waves, look cool, pose for some pics. These are pictures they will want to broadcast and post online because the beach Minis will not appear on every beach. People will want their friends to know where they are so that they can join the fun.



Mini Inflatables were created by Access Agency after the success unveiling of the Mini Indoor Drive-in cinema for the new Countryman in Italy.

Access’s cool car experiences for Mini include the car wraps and the recently launched Sephora's new Same Day delivery service using the Mini Clubman.



The Mini Inflatables are incredibly flexible as promotional and entertainment tools. They can be used not only at the beach over summer but in many other environments as well.

Additional uses for the beach include fun Mini rides in Mini Inflatables pulled by speedboats or jet skis.



Mini Inflatables are effective as massive “balloons” on top of actual Minis in showrooms, outdoor picnic promotions, parks, special events such as Art Basel and other large-scale festivals.



Mini Inflatables are also perfect for point-of-sale displays, as showroom props and as décor. - Bill Tikos

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