Anyone who has ever attempted to master various forms of visual art will attest that watercolor painting usually turns out to be one of the most challenging.
This has not discouraged Cate Parr, a UK-born fashion illustrator, who has managed to capture the ethereal, fleeting and vulnerable qualities of fashion imagery in her watercolors.
There is a dreamy, beautiful undertone, yet the images are not entirely virginal. A darker undertone, beneath the pastelly beauty demands the viewer to look closer, a quality we admire in any image-maker's work. In today's world of a million images a second, it takes a lot to make any of us stop and pause and really see.
Parr's work, which has appeared in both editorial and brand contexts, hasn't been seen in massive formats or super-brand environments yet, but somehow we envision these images appearing in enormous window displays in the world's fashion capitals this coming spring. - Tuija Seipell