Design

November 8 2011

Here at TCH, we started ACCESS agency for the sole reason of giving brands the opportunity to be BOLD, to do something more than what is safe, more than what is easy, more than what is comfortable, accepted, standard, just good enough.

We are excited to work with brands around the globe who seek us out for that reason. They ask us to shake them up a bit, create something unboring, something truly DIFFERENT

Those in the creative and even in the marketing fields will recognize the syndrome we are fighting against: Everyone wants a great idea. A great idea is found. Everyone is ecstatic. The idea goes through the system, though the layers of approvals, discussions and hesitations, and comes out unrecognizable, ordinary, safe and boring. We see this happen over and over.

Companies that do not have a Steve Jobs-like creative visionary at or near the top, have extreme trouble getting innovation of any kind approved or produced. Bold ideas just do not survive the system.

Recently, we were approached by Sephora’s great team because they had seen our work with MINI car wraps.

Sephora wanted to launch a same-day delivery service for online cosmetics sales in New York. We designed a series of six different head-turning MINI Cooper wraps for their fleet of six vehicles. We were going for bold designs that will really stand out in the busy New York street scene, among the taxis and delivery vehicles. We were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.

They loved the ideas but in the end asked us to design a black-and-white style that was on-brand. We were sad to see the boldness gone. The black-and-white MINIs have been on the streets since July. - Bill Tikos

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