Stores

September 9 2013

As the ice cream and cupcake shop genre has become increasingly pink and cute, to the point of icky and utterly boring, we were delighted to run across Once Upon A Cream.



It is an ice cream shop in the beach resort town of Hua Hin, about 200 km south of Bangkok, Thailand. The refreshing shop was designed by Bangkok’s MADA Design Factory.



The design team was led by co-founder and creative director Nisachol Loetritsirikul. She managed to avoid the cute overload and instead came up with a crisp balance of whimsy and old-word dairy.



A few little nods to Willy Wonka are there – the pieces of machinery and copper fixtures, the pepperminty red-and-white round tables, the chewing-gum blue seating, the blue sky and fluffy clouds in the ceiling. But they are counterbalanced by the old-dairy accents: The white tiles, the clean surfaces, the wooden boxes.



The wood boards, rattan chairs and again the blue sky - references to the resort town location – round out the design concept. - Tuija Seipell.

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