More than 400 invited guests attended the opening event of The Art Hunter in Sydney on Tuesday night.
The Art Hunter launch is a collaboration between The Cool Hunter and Jaguar, and the opening night was also the Australian debut of the spectacular Jaguar C-X17 concept car.
To present The Art Hunter, we engaged our dream team of collaborators, led by the incomparable Natalie Longeon and Peter Pengly from The Artistry (they designed and executed our Summer Lovers Rotate store as well), to transform a 500 m2 warehouse in Alexandria into a genuinely exciting, temporary three-week art exhibition experience.
The Art Hunter is not a white-walled space where you quietly walk past pieces of art. Instead, it is an eclectic and vibrant environment where every wall is a different color (by our paint sponsor Taubmans), where there is no natural light and where the work of more than 40 artists, curated by us, is not only on display but also for sale.
Every one of the seven exhibit spaces has its own unique theme in addition to having its own wall and floor texture and color.
In this corner, more CJ Hendry art with Oliver Tanner sculpture and floor designed by Hollie Martin.
The incredible artwork of CJ Hendry-all hand drawn by pen – drew much attention via Instagram even before her public debut at The Art Hunter. Five of the six works shown, were pre-sold before the opening night. (CJ Hendry is now exlusively represented by TCH)
At every turn, The Art Hunter surprises by serving up powerful, stunning art, capable of turning heads in any environment, from private residences to public spaces.
And to further prove the point that art does not need to presented in a boring, bland environment, we engaged Joe Crossley to create an incredible pattern with tape on the concrete floor.
The video room at The Art Hunter has a continuous show of five videos by different artists but you need to visit The Art Hunter to find out who they are!
The visual artists represented at The Art Hunter include both well-established masters and startling new discoveries, such as CJ Hendry. Other artists involved include Stephen Oramndy, Dorryce Rock, Daniel Hollier, Phil James, Friends With You, Paul Ryan and Jasper Knight to name a few.
I would like to thank Jaguar for making this all possible. It is incredibly rewarding to work with an iconic brand like Jaguar and to create an environment that is truly worth experiencing. And, of course, the Jaguar C-X17 is beyond incredible.
Matthew Beaven, Jaguar’s Chief Designer, Exteriors, Advanced Design, flew in from London to host the evening with us.
At The Art Hunter, the Jaguar C-X17 concept car and brand positioning – How Alive Are You? was brought to life by TThe Creative Shop through the use of both audio and visual stimulus. Entering the room to hear a solid heartbeat that increased in speed and tempo, all the while visualising this through red pulse graphics on the walls, helped to create an immersive experience that demonstrated that the Jaguar C-X17 is a living and breathing machine.
I also want to thank our creative producers The Artistry specifically. I have never worked with a team of people who so enthusiastically showed so much interest and care in everything they do. The attention to detail, the design and execution, the construction of our enormous set, the managing of the food and drinks of the launch evening - every single detail was executed to an extraordinary level of professionalism. I am so lucky to be working with them.
In this space, the floor was created by Tania De Bono of #thewritings and the photograph is by Nick Samartis.
The confession room designed by Hendrik Gericke where people walk into a neon-lit room to write a confession and share it on the wall.
Neon art in this space is paired with the Rainbow Trooper by Super Future Kid.
At the opening, we also had incredible edible food art provided by the talented team of Studio Neon with Andy Warhol soup cans for serving fermentad tomato gazpacho with prawns. Large terracotta pots with zucchini flowers, goats cheese hazelenut and honey and vegetable puree served as edible paint. And of course, we had the best mobile bar staff in Sydney with the Trolleyd boys along with our partners, Peroni, Nakd Water from NZ, Grey Goose, Karma Kola, Bombay Sapphire, Milagro Tequila.
The Art Hunter – open for three weeks only at
90-96 Bourke Road
Alexandria (directly opposite the Grounds)
Mondays - CLOSED
Tue-Fri - Midday until 8pm
Sat & Sun - 10am - 4pm
Want to see more? Use the hashtag #thearthunter on instagram to see everyone’s images.
The Art Hunter is The Cool Hunter’s latest, and so far the largest, offline experiential endeavour. It started with two The Cool House wildly successful temporary boutiques in Sydney and Melbourne in 2012, followed by The Cool Hunter ‘Rotate” Summer Lovers store in Sydney in 2013, and now in 2014, The Art Hunter
We can do much more with brands. If you have a corporate event, product launch, fashion show, or other happening in mind the near future, let us know. We have not only the ideas, but also the teams to make your next event a stunner. Want The Art Hunter in your city - get in contact?