May 30 2006

GPS although amazingly brilliant in its technology, is not the most fascinating product to advertise. The design team from Contrapunto in Spain have taken on this challenge for client JEEP and have succeeded. Their recent advertising campaign uses the iconic arrow in a  wonderfully creative way by having it comprised by minute images of  animals herding. From birds flocking to elephants roaming, the images are as beautiful as they are inventive. This ad brings the concept of GPS back to its roots, the art of traveling. by Andy G

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